Our story
We built Optivate because we needed it ourselves.
Optivate doesn't come from a software company. It comes from two online stores that grew so fast the manual work caught up with us.
Where it hurt
Maybe this sounds familiar.
From the outside, growth looks like success. From the inside it often feels like more spreadsheets, more manual work and more people.
- 01
Monday morning, five dashboards open.
What a country or channel really earned, we only saw after month-end. Until then we set ad budgets on gut feeling.
- 02
The collection is ready. The copy isn't.
New products waited for titles, descriptions and translations, while the stock was already in the warehouse.
- 03
One price change, an afternoon of math.
Every promotion meant calculating per currency and per channel, and hoping nothing went below cost.
- 04
Sold out of the best seller. Stuck with what doesn't sell.
Reordering the fast movers too late, too much cash tied up in idle stock. Stock is money, and that money wasn't moving.
- 05
And then the next job opening.
With every growth spurt came another job opening, for work that was exactly the same every week.
What we did differently
No people for recurring work. Software.
On top of Shopify we built our own layer that does the work that recurs every week: numbers per country and channel, product copy and translations in our own voice, prices per market, stock and purchasing. Prepared every night, approved every morning.
Not everything worked right away. We tested, adjusted and kept building. But every month the work got smaller while revenue grew.
At TOV Essentials, Optivate took over the translations, in the brand's own voice and with round prices in kroner. In the first year after: over €1 million in revenue in Denmark.
By the numbers
Two brands, six people.
- ETQ Amsterdam, revenue 2025
- €12.4M
- TOV Essentials, revenue 2025
- €11.7M
- together, revenue run rate 2026
- €35M
- FTE, for both brands
- 6
2025 figures are full-year revenue. €35M is the 2026 run rate: our revenue so far, extrapolated to a full year. 2026 isn't over yet.
How we think
Entrepreneurs first, software second.
Revenue or time. Otherwise we don't build it.
Every feature has to earn more gross profit or save hours. “Nice to have” isn't a reason.
The software does the work. A person decides.
Optivate prepares, you approve. No price, text or purchase order goes live without approval.
Move fast.
We use it every day ourselves, so we notice right away what's missing. Need something that isn't in there yet? We build it, for you and on your systems.
Entrepreneur to entrepreneur.
You talk to people who buy stock, guard margins and make hiring decisions themselves. And to the person who builds it for you.
Finally
In 30 minutes, you'll know if it's a fit.
Free, and no sales pitch. Afterwards, you'll know which modules fit and what it costs. If it's not a fit, we'll say so.
Leave your number. Enrico will call you within one business day to schedule a time. Or send a message