€35M online, run rate 2026, 6 FTE.Read how
    OptivateAI

    Integrations

    Integrations

    The numbers from your key tools in one place, built for Shopify and Shopify Plus. For each building block we connect a fixed set of systems as standard. Working with other systems than the ones we connect as standard? Choose your own supplier. We build that connection.

    Brands that work with us

    Per building block

    What we connect as standard, and what you choose.

    Working with other systems than the ones we connect as standard? Choose your own supplier. We build that connection, and tell you up front what it costs and when it's ready.

    • Optivate OS and channels

      StandardShopify, Google Ads, Meta Ads, Klaviyo, Google Search Console and Google Analytics 4. Reviews from your review app in Shopify, such as Judge.me.

      On requestA separate review platform, such as Kiyoh, Trustpilot, Feedback Company or Yotpo.

    • Pricing & margin

      StandardShopify: your price lists per market, cost prices and sales.

      On requestOther sales channels alongside your Shopify store.

    • Stock & purchasing

      StandardShopify per location. Purchasing: Prediko. Warehouse: Active Ants.

      On requestAn ERP or other purchasing system. Another warehouse, such as Monta, Bol.com LVB or your own WMS.

    • Content & translation

      StandardShopify: your products, collections, pages, menus and theme, including Translate & Adapt.

      On requestYour PIM or your own translation setup: we connect to it.

    • Customer service

      StandardPayments: Shopify Payments and PayPal. Customer service tool: Gorgias. Returns portal: Returnista. Evidence from your warehouse: Active Ants.

      On requestZendesk, Freshdesk or Trengo. Returnless or ParcelPanel. Klarna and Mollie aren't connected yet.

    • Finance

      StandardAccounting: Exact Online, read-only. Open purchase orders: Prediko.

      On requestMoneybird, Twinfield or Xero.

    Standard13

    Part of Optivate OS. You connect it during setup, then it keeps up automatically.

    • Shopify

      Store

      Your products, stock and orders as the base. Optivate only pushes what you approve or set up: prices per market, cost prices, sales, copy and translations, and new products as drafts.

    • Meta Ads

      Ads

      See where to scale up and where to stop: result, efficiency and trend per campaign.

    • Google Ads

      Ads

      See where to scale up and where to stop: result, efficiency and trend per campaign.

    • Klaviyo

      Email

      Whether email makes money: flows versus campaigns, deliverability and your audience.

    • Google Search Console

      SEO

      SEO opportunities with their estimated revenue, such as pages almost in the top 3 or falling. Plus risers, fallers and new search terms.

    • Google Analytics 4

      Analytics

      Real visitors, with bot traffic filtered out, plus orders and conversion, and where your visitors come from by channel and country.

    • Exact Online

      Accounting

      Read-only: your actual costs, bank balances and open invoices, for your profit per country and your cash forecast. Optivate posts nothing into Exact.

    • Prediko

      Purchasing

      Read-only: your open purchase orders, their value, what's in transit and your suppliers. You create and send purchase orders yourself.

    • Active Ants

      Fulfilment

      Read-only: stuck orders, stock mismatches and receipts, and how often orders are picked accurately and shipped on time. Parcel photos serve as evidence in disputes.

    • Returnista

      Returns

      Which products come back most and why: return rate and value, per market, with the reasons.

    • PayPal

      Payments

      From 12 November: your PayPal disputes in one overview, with advice to fight or refund and an evidence pack. You submit them yourself in PayPal.

    • Review-app in Shopify

      Reviews

      Through Shopify we read the reviews your review app keeps there, such as Judge.me: per product the tone and the topics that keep coming back.

    • Gorgias

      Customer service

      From 12 November: what your customers ask about and how much work it is. Relevant tickets go into the evidence for disputes.

    Built before5

    Not standard, but we've built this connection before, for a client or one of our own brands. We build a custom version for you, using what we already know.

    • Troublefree

      ERP

      Built for a store with Troublefree as its ERP: items, stock, prices and suppliers as the source, and updating items.

    • TikTok Ads

      Ads

      Ad spend and results from TikTok, next to Meta and Google.

    • Kno

      Surveys

      Answers from your post-purchase survey, next to your orders.

    • Make

      Automation

      Built for a hospitality business: scenarios that send replies by email, WhatsApp and text message.

    • Google Drive

      Files

      Upload files to Google Drive automatically.

    On request23

    Not built yet. If you choose this supplier, we build the connection, as long as the tool has an API. We tell you up front whether it fits, what it costs and when it's ready.

    • bol

      Marketplace

      For example: orders, prices and commission per product, next to your own store.

    • ChannelEngine

      Marketplaces

      For example: your marketplace sales in the same overview as your store.

    • Picqer

      Warehouse

      For example: stock, suppliers and purchase prices from your warehouse system.

    • Sendcloud

      Shipping

      For example: shipping costs per order, for your real margin.

    • Monta

      Warehouse

      For example: stock and deliveries from the warehouse.

    • Mollie

      Payments

      For example: transaction costs per payment method, for your real margin.

    • Klarna

      Payments

      For example: disputes and chargebacks, as with PayPal.

    • HubSpot

      CRM

      For example: customer and deal data next to your orders.

    • Zendesk

      Customer service

      For example: customer questions per product and order.

    • Freshdesk

      Customer service

      For example: the topics of customer questions and the workload, as with Gorgias.

    • Trengo

      Customer service

      For example: the topics of customer questions and the workload, as with Gorgias.

    • ParcelPanel

      Returns

      For example: return rate and reasons per product, as with Returnista.

    • Moneybird

      Accounting

      For example: actual costs, bank balances and open invoices, as with Exact.

    • Xero

      Accounting

      For example: actual costs, bank balances and open invoices, as with Exact.

    • Kiyoh

      Reviews

      For example: the reviews from a separate platform per product, next to those from Shopify.

    • Trustpilot

      Reviews

      For example: the reviews from a separate platform per product, next to those from Shopify.

    • Feedback Company

      Reviews

      For example: the reviews from a separate platform per product, next to those from Shopify.

    • Yotpo

      Reviews

      For example: the reviews from a separate platform per product, next to those from Shopify.

    • Twinfield

      Accounting

      For example: actual costs, bank balances and open invoices, as with Exact.

    • NetSuite

      ERP

      For example: items, stock and purchasing from your ERP.

    • Returnless

      Returns

      For example: return rate and reasons per product, as with Returnista.

    • Google Sheets

      Spreadsheets

      For example: numbers or lists that still live in a sheet.

    • Slack

      Communication

      For example: alerts and your morning summary in a channel.

    Missing a tool?

    Working with a tool that's not listed here?

    Choose your own supplier. We build that connection, as long as the tool has an API. Tell us what you work with and we'll be straight with you on fit, cost and when it's ready.

    Book a call

    Prefer to email directly? hello@optivateai.com