Products

One platform for the work behind your Shopify store.

Software plus a team that builds on what you already have. Optivate OS is the base we set up for you; on it, pick the building blocks for the work that takes up most of your time. We advise what fits; you switch off what you don't need. Optivate already runs in our own stores, and nothing goes live without your approval.

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Watch the product tour· 1 min

Optivate OSThe baseYesterday's profit, ready every morning.

Brands that work with us

Optivate OS

Manage by profit, not revenue.

The foundation under every building block. Your profit by channel and country every morning, so budget goes to what earns. And nobody builds reports anymore.

Profit by channel and country, after ad spend
A daily briefing every morning
AI analysis with actions for your worklist

You see per country and per channel where you make money and where you don't. So you see right away where your budget earns most, and where to adjust.

All about Optivate OS

Content & translation

Online sooner, selling sooner.

Photos or a supplier list in, a complete product out, as a draft in Shopify. And your whole store in every language. That saves hours and translation bills.

Optivate OS / Content & translation / New productExample

Your photos · 3

Main photo

Your note

LT 01 Essence, Desert Taupe. Nubuck. Sizes 39–46, €249.

LT 01 Essence Nubuck Desert Taupe

Filled in by AI, you approveDraft in Shopify

DescriptionA clean low-top sneaker in soft taupe nubuck, for long days in the city.AI suggestion

ColourTaupeFrom photo

MaterialNubuckFrom your note

Variants8 sizes, 39–46 · €249From your note

SEO titleLT 01 Essence nubuck sneaker | ETQAI suggestion

SEO descriptionLow-top sneaker in soft taupe nubuck with a white sole. In sizes 39 to 46.AI suggestion

Alt text per photoLow-top sneaker in taupe nubuck, side viewFrom photo

Then in every languageTranslations ready in ReviewDEFRDA+9

Photos in, a complete product as a Shopify draft
Every field shows where it came from
Translation in 30 seconds per product, not 15 minutes

At ETQ Amsterdam: the complete store in 12 languages, without a translation agency. From ~100 to ~3 hours per catalog.

All about Content & translation

Stock & purchasing

Less stock, less interest, best sellers in stock.

Reorder suggestions for each variant, based on your sell-through and lead time. You order what sells, not what gathers dust: less money tied up, less interest and storage.

Optivate OS / InventoryExample

What is running out, what is too much and when to order.

OverviewHistoryTransfers

Sold out2Overdue1At risk3Reorder14Healthy312Overstock9

Sizes out6 of 41about €1,850 per week in revenue walking away

ProductStatusOrderDays of stock

Court sneaker white · 42ReorderBefore 14 Oct54

Order by 14 Oct and this will not run out.Reorder: 45 units

45 days lead timeToday5 OctOrder at the latest14 OctOut28 Nov · if you do not order

LT 01 Desert Taupe · 43ReorderBefore 21 Oct61

PO 04 Off White · MHealthy–94

Per variant: what, how many and by when
Cash tied up in stock, by product, in euros
Order list ready for your supplier

All about Stock & purchasing

Pricing & margin

More margin, without a pricing spreadsheet.

One rule per country: in every country you keep, say, 15% more than in the Netherlands. Optivate adds VAT and the exchange rate, rounds, and shows which prices are off and what that would have earned in 90 days.

Optivate OS / Prices & marginsExample

Target price1 country with its own choice

In every country you keep 15% more than in the Netherlands.

ExampleLT 01 Essence Nubuck€249→£249(now £211.63)

Off your rule

96 country prices

in 48 products

Would have earned

+€4,200

in 90 days

Automatic, every 4 hours

Off

You set the prices yourself.

Off target 48Waiting for you 0On target 312Set all 48 to target

ProductPrice now → targetWould have earned

LT 01 Essence Nubuck Desert Taupe£211.63→£249+€412

PO 04 Tailored Off White£101.14→£119+€236

SW 04 Tailored Crewneck Dark Fig£126.64→£149+€198

At ETQ: the LT 01 costs €249, £249 and 1,999 kr
Simulate first, then push to Shopify
Find and fill in missing cost prices

At ETQ Amsterdam and TOV Essentials: together an estimated €150,000 to €250,000 extra margin a year just from round prices in each market, including pounds and kroner.

All about Pricing & margin

Customer serviceReturns live now

See what comes back, and why.

Return rate by country and product, reasons in groups, exchanges and open refunds, from Returnista. From 12 November also your chargebacks with an evidence pack.

Optivate OS / Customer service / ReturnsExample

OverviewProductsReasonsfrom ReturnistaChargebacks · from 12 November

Return rate

21.4%

Return value

€38,400

Becomes an exchange

24%

Most returned products

Suede loafer · cognac40%40% of 410 sold

PO 04 Tailored Longsleeve11%11% of 620 sold

SW 04 Crewneck9%9% of 540 sold

LT 01 Court Lite Nubuck6%6% of 1180 sold

Suede loafer · cognac

40%

Return reasons

Colour differs from the photo64%
Runs small21%

Returns over time

40% → 25%

New photos

Returns by product, country and reason
Exchanges and open refunds at a glance
From 12 November: chargebacks with an evidence pack

All about Customer service

FinanceFrom 12 November

Know what each country really earns.

By country from revenue to net profit, and your cash week by week. The costs come from Exact Online, and Optivate posts nothing into it.

By country down to EBITDA and net profit
Actual costs from Exact, nothing posted
Your lowest point and first week below zero

All about Finance

Coming soonWe switch it on for you by agreement.

View the roadmap

Ask the assistantOptivate OS
Feed titles for Google Shopping, bol, Zalando and AmazonContent & translation
SEO opportunities for your category pagesContent & translation
Purchase invoices matched to your ordersStock & purchasing
What a purchase order costs on your credit lineStock & purchasing
Results for each salePricing & margin
Fixed sale pricePricing & margin
ChargebacksFrom 12 NovemberCustomer service
Customer questionsFrom 12 NovemberCustomer service
Profit and lossFrom 12 NovemberFinance
Fixed costsFrom 12 NovemberFinance
Cash flow forecastFrom 12 NovemberFinance
Sales booked in Exact automaticallyFinance
Payment and currency costs by methodFinance
Software costs in viewFinance

How we put it to work

A proven platform, set up for your operation.

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01
Call or ROI scan
We talk through how you run your operation today and show you in a demo how Optivate works. You see where you can save time and get more return, which building blocks fit and what it costs. Then a tailored proposal.
Book a call Take the ROI scan
02
Setup on your tools
Connected to what you already use, tuned to your brand and product range. In your 14-day trial: stop, and you pay nothing.
03
Live, and we keep it running
30 days of daily follow-up, and from day 15 a fixed monthly price.

We advise what fits; you switch off what you don't need. Working with other systems than the ones we connect as standard? Choose your own supplier. We build that connection. Need something that isn't in there yet? Ask for it: we tell you what it costs and when it's ready. Optivate runs every day in our own Shopify stores. Read the ETQ case

Integrations

We work with the tools you already use

The numbers from your key tools in one place, made for Shopify. Connected as standard: Shopify, Meta Ads, Google Ads, Klaviyo, Search Console, GA4, Exact Online, Prediko, Active Ants, Returnista, PayPal and Gorgias. Other tools we connect on request.

View all integrations

Finally

In 30 minutes, you'll know if it's a fit.

First a conversation: we talk through how you run your operation today, look at where you can save time and get more return, and show you in a demo how Optivate does that. Then a tailored proposal and a 14-day trial. Free, and if it's not a fit, we'll say so.

Book a call Request a proposal Or take the ROI scan first, ~5 min

Leave your details. Enrico gets in touch within one working day. In the call you meet Yannick, who builds Optivate. Or send a message