Prices
Put 48 prices on your target
+€4,200net revenue
Shopify still converts them from the euro price.
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For Shopify brands from €1 to €100 million in revenue
More profit. Without extra people.
Optivate does the recurring work in your Shopify store: translations, product content, prices per country, returns and your numbers. So your store scales without your team growing, and you keep more per order.
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Chapter 1 of 10: Your store in one OS. The system for the work behind your Shopify store: the work gets done, you approve.
Brands that work with us
Sound familiar?
Nobody wakes up wanting software. But they do wake up with questions like these.
- Why don't I know what Germany earned yesterday?Every morning, by country: revenue, ad spend, cost per new customer and profit. So you see where to scale up and where to pull back.Solved withOptivate OS
- Why do 4 in 10 loafers come back?You see which product costs money through returns, with the reason and an action. At ETQ: the colour looked different than expected. After colour-accurate photos and more detail shots, the loafer now comes back 1 in 4 times.Solved withOptivate OS
- Why does it take someone two days to get products online?From photos or your supplier file to a complete product page, as a draft in Shopify. That means revenue sooner, without hours of retyping.Solved withContent & translation
- Why are we paying for translations every month?Your store in every language, in your own tone of voice, without a translation agency: at ETQ, 30 seconds per product instead of 15 minutes. Translation costs are part of your monthly price.Solved withContent & translation
- Why is someone updating prices by hand for eight countries?A round price in every market: more margin per order, and a price that feels local, which helps conversion. At ETQ and TOV together, €150,000 to €250,000 extra margin a year.At ETQ: the LT 01 costs £249 in the UK, not £211.63. +€43.97 per order.Solved withPricing & margin
- Why is there €300,000 in stock and part of it isn't moving?What to order per variant, and by when. Less money tied up in stock means less interest and storage, and your best sellers stay available.Solved withStock & purchasing
The platform
One system for the work behind your Shopify store.
Software plus a team that builds on what you already have. Optivate OS is the base we set up for you. On it, pick the building blocks for what costs you the most today: in hours, in agencies, in interest on stock or in margin left on the table. Everything runs on the tools you already use.
The base, set up by us
Optivate OS
The foundation under every building block. Yesterday's profit every morning, so you allocate budget by profit, not revenue. And one place to approve what Optivate prepares.
- Profit by channel, product and country, after ad spend: you see where budget leaks away
- Which products cost you money, returns included, with the action to take: you correct course after a day, not a month
- A daily briefing every morning, and an AI analysis whenever you start one, with actions for your worklist
- Reports AI builds from your description, emailed to whoever you choose: no more hours of reporting
You see per country and per channel where you make money and where you don't: what's left after ads, purchase costs, shipping and returns. So you see right away where your budget earns most, and where to adjust.
Read more about Optivate OSBuilding blocks
Pick what you need.
Optivate OS is the base we set up for you. On it, we add only the building blocks you need, connected to your own tools. What you already have working well, we leave in place.
Building blocks · your choice
Optivate OSthe base, set up by us
Building blocks · your choice
Optivate OSthe base, set up by us
Content & translation
From photo to product, in every language
You add photos or a supplier list, with a short note. Optivate fills in title, description, SEO, alt texts and variants, as a draft in Shopify, and translates your whole store in your own tone of voice. New products start selling sooner, and the translation agency goes: translation costs are part of your monthly price. At ETQ, translating takes 30 seconds per product instead of 15 minutes, in 12 languages.
Replaces: hours of retyping and completing product data, copywriters and the translation agency's invoices
At ETQ: 400+ products in 12 languages, from ~100 to ~3 hours per catalog. Read the case
Read more about Content & translationStock & purchasing
Less interest and storage, fewer missed sales
Best sellers, dead stock and shortages by variant, with what to order and by when. That means less money tied up in stock, so less interest, storage and markdowns. And your best sellers stay available.
Replaces: hours of spreadsheet math and separate stock tools
At ETQ: stock per location, including the UK warehouse. Read the case
Read more about Stock & purchasingPricing & margin
More margin on every order
One rule per country: in every country you keep, say, 15% more than in the Netherlands. Optivate adds VAT and the exchange rate, rounds, and shows which prices are off. At ETQ the LT 01 costs €249, £249 and DKK 1,999. At ETQ and TOV together an estimated €150,000 to €250,000 extra margin a year. Plus filling in missing cost prices, and sales with a margin floor that revert by themselves at the end.
Replaces: updating prices by hand and lowering and raising them again for every sale, country by country, and the mistakes that come with it
At ETQ: the LT 01 costs £249 in the UK, not £211.63. +€43.97 per order. Read the case
Read more about Pricing & marginCustomer service
Less money lost to returns and chargebacks
See which products come back and why: return rate by country and product, reasons in groups, exchanges and open refunds, from Returnista. Fewer returns is margin straight away. From 12 November also your chargebacks from Shopify Payments and PayPal, with advice per case and the evidence from Active Ants and Gorgias, and what customers contact you about.
Replaces: separate returns reports, and gathering evidence from four systems for every chargeback
Read more about Customer serviceFinance
Profit by country, and your cash weeks ahead
Your result by country down to EBITDA and net profit, with shared costs split by a key. Your costs with the actual figures from Exact Online. And a weekly cash forecast, with your lowest point and the first week below zero. So you see which country really earns, and a tight week doesn't take you by surprise.
Replaces: the monthly spreadsheet with profit by country and the separate cash flow plan
Read more about FinanceMissing something? Then we build it in, on top of what you already have: you pay for the build. If it fits the platform, it keeps getting better because more stores use it.
Ask for itWhy Optivate exists
Built for our own Shopify stores.
Optivate comes from ETQ Amsterdam and TOV Essentials, two Shopify brands that grew fast.
With growth came the manual work: translations that took days, profit by country only after month-end, stock that ran out before anyone noticed. The usual answer is hiring.
We built software.
Today the brands run at a €35M online revenue run rate for 2026, with 6 FTE. What doesn't go to extra people goes into marketing, stock and product development.
That software is what you get. Every feature runs in our own stores first, so you don't get an experiment but what's proven to work: less manual work, more margin and cash freed up to grow.
€35M · 6 FTE
ETQ and TOV together, online, annual run rate 2026. That's €5.8M per FTE.
Our revenue so far in 2026, annualized. Fully online: the brands have no physical stores.
Cases
Proven in practice.
Own brand · Shopify · new market
€1M+
revenue in Denmark, within the first year
A new market, and a million within the first year.
Optivate took over the translations, in TOV's own tone of voice, with round prices in kroner instead of converted amounts. Within the first year after: over €1 million in revenue in Denmark.
- Content & translation
- Pricing & margin
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Own brand · Shopify · 12 languages
30 sec
per product translated, was 15 minutes
The complete store in 12 languages, in its own tone of voice.
Products, collections, pages and FAQ. From ~100 hours to ~3 hours per catalog. No agency, no freelancers.
- Content & translation
Own brands · together €35M online, run rate 2026
6 FTE
for €35 million online, annual run rate 2026
Two brands, one operation, 6 FTE.
Profit per channel and country every morning, for better budget decisions. Stock and purchasing on the same screen. The work others hire a team for, Optivate does overnight.
- Optivate OS
- Stock & purchasing
Own brands · round prices per market
+€150–250k
extra margin a year (estimate), ETQ and TOV combined
The LT 01: £249. Not £211.63.
A round, local price in every market instead of a converted amount. More margin on every order, and the brand looks local in every country.
- Pricing & margin
Own brand · Shopify · returns
40% → 25%
returns on one loafer
One product photo, 15 percentage points fewer returns.
A loafer came back 4 out of 10 times. In the morning, Optivate showed the reason: the color looked different than in the photo. After color-accurate photos and more detail shots: now 1 in 4.
- Customer service
“It used to take weeks to launch a product because we were waiting for translations. Now that happens in a morning.”
Arjan SpakmanETQ AmsterdamRead the casePricing
A price that fits your brand.
Your price depends on the building blocks you choose, your catalog, your markets and what we connect to your own tools. For comparison: an e-commerce or content employee costs about €5,500 a month all-in.
Custom pricing
from€795a month
Excl. VAT. First a conversation with a demo, then a tailored proposal and a 14-day trial: stop within it and you pay nothing.
- A 14-day trial, live within a week
- Only the building blocks you need
- AI costs, no credits
- No setup fee
Why not build it yourself
You can build a tool in an afternoon. A system you can't.
With AI, you can build a translation script in an afternoon. That's exactly the trap. The work is in everything around it: collection names that mustn't be translated, a translation that lags when the source grows, connections that break, models that change.
We've already hit those edge cases, in our own Shopify stores, not in yours. It runs there every night. So you don't start from zero.
What you pay for isn't a script. It's over ten years of software engineering, in systems that keep running when a connection breaks or a model changes.
- Experience
- 10+ years
- of software engineering behind every system
- In production
- Every night
- in production at our own stores
And the other options
“We'll hire someone.”
Where it hurts: Work done by hand. And whoever is on vacation doesn't do it.
With Optivate: The system does it every night. That employee approves instead of doing it themselves.“We'll buy separate tools.”
Where it hurts: Each one a subscription, and still someone to operate them.
With Optivate: One system on top of those tools that does the work. You only approve.“A freelancer builds it with Zapier.”
Where it hurts: Quick, until it breaks or a model disappears.
With Optivate: Keeping it running is part of the monthly fee.“Our agency bills by the hour.”
Where it hurts: Open-ended, with surprises on the invoice.
With Optivate: Guided onboarding included, no setup fee, and a fixed monthly fee.“We'll wait a bit.”
Where it hurts: The work grows with your revenue. Every month of waiting is a month of manual work.
With Optivate: In about 5 minutes, the ROI scan shows which modules fit and what the work costs you now.Take the ROI scan
Finally
In 30 minutes, you'll know if it's a fit.
First a conversation: we talk through how you run your operation today, look at where you can save time and get more return, and show you in a demo how Optivate does that. Then a tailored proposal and a 14-day trial. Free, and if it's not a fit, we'll say so.
Leave your details. Enrico gets in touch within one working day. In the call you meet Yannick, who builds Optivate. Or send a message