€35M online, run rate 2026, 6 FTE.Read how
    OptivateAI
    ETQ Amsterdam

    How it works · Content & translation · Shopify

    How we translate 400+ products into 12 languages, and keep them current every night.

    ETQ Amsterdam sells in 12 languages. Every night Optivate looks at what's new or changed in the store, translates it in ETQ's own voice and gets it ready. A person approves, then it's live. Here's how that works, step by step.

    Products
    400+
    Languages
    12
    Module
    Content & translation
    Live for you
    Within a week

    01 · How it works

    From a new product to live in 12 languages.

    Optivate does the work overnight. You check and approve.

    1. 01

      Checked every night

      Optivate looks in Shopify for what's new, what changed and which translations are outdated as a result.

    2. 02

      Translated in the brand voice

      With the brand profile and the language rules for each language. Text used on many products is translated once.

    3. 03

      Checked

      Source next to translation, field by field. The system flags what needs attention, like a term that looks untranslated.

    4. 04

      You approve, Optivate publishes

      Per product or a whole language in bulk. Then Optivate pushes it to Shopify, metafields included.

    02 · Every night

    What's new, what changed, what's behind?

    Every night Optivate checks the store. New products, changed source texts and new fields are ready in the morning, with the languages that need redoing.

    Outdated translations stand out too. If the source was enriched and a translation fell behind, the system spots it. For example because the translation is suddenly much shorter than the source.

    Texts that recur on many products, like a material description, are translated once. Then they're right everywhere, in all 12 languages. A change to the source follows automatically.

    03 · Brand voice and language rules

    The brand voice captured once. Every correction becomes a rule.

    It starts with a brand profile. At ETQ the tone is minimalist, premium and timeless. You choose short or longer sentences, and set which words stay untranslated, at ETQ including the collection names. With AI you get through this fairly quickly.

    Then we had native speakers proofread every language. Their corrections became language rules, and those go into every new translation. What reviewers approve goes into the translation memory. So the same correction never has to be made twice.

    That way one system covers the whole store: products, collections, pages, blogs, menus, theme copy and FAQ, with SEO title and meta description per language.

    04 · Who does what

    You approve. Optivate does the translating.

    There's some manual work at the start: your brand profile and the first complete translation. We help you with that. After that it goes product by product, as they're added or changed.

    What you do

    • Set up your brand profile once: tone, sentence length and words you don't translate. We help you with that.
    • Exclude what shouldn't be translated, such as collection names.
    • Check and approve, per product or a whole language in bulk.

    What Optivate does

    • See every night what's new, changed or outdated.
    • Translate in your brand voice, with the language rules for each language.
    • Translate shared texts once and apply them everywhere.
    • Write the copy for new products from your supplier's file.
    • Publish to Shopify after your approval.

    05 · The result

    30 seconds per product instead of 15 minutes.

    For 400+ products in 12 languages, that's from ~100 to ~3 hours per catalog. Those hours go into checking and approving. No translation agency and no freelancers; AI costs are part of the monthly price.

    It works the same way at TOV Essentials. There, Denmark brought in over €1 million in revenue within the first year after Optivate took over the translations.

    Read the case: TOV in Denmark
    30 sec
    per product, in every language
    Was: 15 min per product
    ~3 hours
    per catalog
    Was: ~100 hours, for 400+ products
    12 languages
    without a translation agency
    And without freelancers
    €1M+
    TOV's revenue in Denmark
    Within the first year

    Translation in your own brand voice is part of Content & translation.

    Which market do you want to open next?

    In 30 minutes we show how this works for your Shopify store: your languages, your brand voice, your catalog. Live within a week; there's some manual work at the start, and we help you with it.

    Book a 30-minute demo

    Brands that work with us

    More cases

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    Finally

    In 30 minutes, you'll know if it's a fit.

    You see what Optivate has ready every morning: your profit by country, which product costs money through returns and what to reorder. Afterwards, you'll know which modules fit and what it costs. Free, and if it's not a fit, we'll say so.

    Book a demoGet started nowOr take the ROI scan first, ~5 min

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