€35M online, run rate 2026, 6 FTE.Read how
    OptivateAI
    ETQ Amsterdam

    How it works · Stock & purchasing · Shopify

    How we reorder for the Netherlands and our UK warehouse.

    ETQ sells from several locations, including a warehouse in the UK. Every night Optivate works out per variant what needs ordering, and by when. We approve the purchase order. Here's how that works.

    Brand
    ETQ Amsterdam
    Locations
    Including the UK
    Module
    Stock & purchasing
    Live for you
    Within a week

    01 · How it works

    From yesterday's sales to a purchase order.

    Optivate does the math overnight. You decide what gets ordered.

    1. 01

      Sales and stock every night

      Per variant and per location, from Shopify and your stock or purchasing system.

    2. 02

      Lead time per supplier

      We set these up together during setup. So Optivate knows how long an order takes to arrive.

    3. 03

      Latest safe order date

      Per variant: what to order, how much, and the last day to do it without running into trouble.

    4. 04

      You approve

      The purchase order is ready, with quantities per variant. No order without your approval.

    02 · Reordering

    Per variant: what, how much, and by when.

    Optivate puts the sell-through next to the stock per location and the supplier's lead time. That gives the latest safe order date for each variant: the last day to order without selling out.

    At ETQ that counts per location, the UK warehouse included. So you see per location what's running low.

    The purchase order is ready, with quantities per variant. After your approval you get it as a template for your supplier, or it goes directly through a connection where possible.

    03 · What isn't moving

    Stock that isn't moving gets an action. With a floor at cost price.

    Optivate shows how much cash is tied up in each product, and suggests an action: a discount, a bundle or not reordering. You choose.

    A discount runs through Pricing & margin, with a floor at your cost price. So you free up cash without selling below cost.

    ETQ and TOV finance stock through a credit line at the bank. Every euro that isn't sitting idle saves interest.

    How Pricing & margin works

    04 · Who does what

    You approve the order. Optivate works it out.

    There's some manual work at the start: connecting your systems and setting the lead times. We help you with that. After that, Optivate does the math every night.

    What you do

    • Set up the lead times per supplier, once. We do that together.
    • Check the purchase order, change quantities where you want, and approve.
    • Choose what to do with stock that isn't moving.

    What Optivate does

    • Update sales and stock per variant and per location every night.
    • Work out the latest safe order date for each variant.
    • Prepare the purchase order, with quantities per variant.
    • Flag stock that isn't moving, with a proposal.

    05 · The result

    Best sellers in stock, less cash in the warehouse.

    What reorder advice that's ready every night delivers.

    • Fewer stockouts

      We reorder best sellers in time, per location. That's revenue we'd otherwise miss.

    • Less cash tied up in stock

      What isn't moving stands out in time. That frees up cash, and it saves interest on the credit line.

    • Ads keep their momentum

      No budget going to a product that's sold out, and no campaign that has to pause because a best seller ran out.

    Reorder advice per variant and location is part of Stock & purchasing.

    Which of your best sellers runs out first?

    In 30 minutes we show how the reorder advice works for your Shopify store: per variant, per location, against your lead times. Live within a week; there's some manual work at the start, and we help you with it.

    Book a 30-minute demo

    Brands that work with us

    More cases

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    Finally

    In 30 minutes, you'll know if it's a fit.

    You see what Optivate has ready every morning: your profit by country, which product costs money through returns and what to reorder. Afterwards, you'll know which modules fit and what it costs. Free, and if it's not a fit, we'll say so.

    Book a demoGet started nowOr take the ROI scan first, ~5 min

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