And why do I have to hire again just because we're growing?
Optivate OS has your revenue, margin and ad spend ready every morning, by channel, product and country. That means your budget goes to what makes a profit, and nobody spends hours on reports anymore.
It's the foundation for every module, and the place where you approve what Optivate prepares overnight.
Try it
The foundation for every module. Your profit by channel and country every morning, so budget goes to what earns. And nobody builds reports anymore.
Summarized from the numbers every morning.
What it delivers
Every answer comes down to one of those two. This is what Optivate OS does on both sides.
What's in it
Live now
Ad budget goes to the markets that really make a profit, not the ones with the most revenue.
Cost per customer and return by country and channel, from your own ad accounts and Google Analytics, set against what you really keep.
Every morning what stands out, and answers from your own numbers. No morning tour of five dashboards.
Build your own report from blocks and schedule it. It arrives by email to whoever you choose, including your accountant, no account needed.
Everything Optivate prepares sits in one list. Nothing goes live without your approval.
What's coming soon is included automatically with Complete as soon as it goes live.
Enter staff, logistics, fulfillment and software and see your real result every month. Returns count in the month of the sale, so November isn't too rosy because of Black Friday and January isn't too gloomy because of the returns. Exact remains your accounting system; this is the insight for you and your commercial team.
See weeks ahead what comes in and goes out: purchase orders, VAT payments, returns after peak months. No surprises on your credit line.
See which products come back often and why, and feed that back to your product page and purchasing. Fewer returns means more margin straight away.
Orders, returns, VAT by country and the payouts from Shopify Payments, PayPal, Klarna and Airwallex are booked correctly every day and matched with your bank. Your accountant checks instead of retyping, which cuts your bookkeeping costs every month.
What you really pay Visa, Mastercard, PayPal, Klarna and your payment provider, by country, plus what currency conversion costs you compared with a route such as Airwallex. So you can negotiate with hard numbers. Example: a 0.2% lower rate on €30 million revenue is €60,000 a year.
Paying for more than you use? For example Klaviyo profiles you never email but still pay for. Optivate shows where a smaller plan will do.
How it works
Shopify, your accounting and your ad accounts. During setup we check your historical numbers against the source.
Every night yesterday's numbers come in. In the morning the summary is ready, with what stands out.
What the modules prepare sits in one queue. Nothing goes live without your approval.
In practice
Optivate OS runs every night at ETQ Amsterdam and TOV Essentials, our own brands: together a €35 million revenue run rate for 2026, with 6 FTE.
At ETQ the daily figures are accurate to the cent against Shopify, so every decision on budget and purchasing rests on numbers that are right.
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Own brands · together a €35M run rate (2026)
6 FTE
for a €35 million revenue run rate in 2026
Profit per channel and country every morning, at ETQ accurate to the cent against Shopify. Stock and purchasing on the same screen. The work others hire a team for, Optivate does overnight.
Price
You pay for the module you pick, from €995 a month. Optivate OS always comes with it, at no extra cost.
Calculate your priceOptivate OS with one module, per month
Excluding VAT, on an annual contract, plus a one-off setup. Each extra module from +€595.
No. Optivate OS is the foundation for the modules and is included with every module. You pick at least one module, and OS comes with it.
We check that during setup: your historical numbers against the source, before you rely on them. At ETQ Amsterdam the daily figures are accurate to the cent against Shopify.
Two things. Ad budget that now goes to a channel or country with little left after costs shows up the next morning, and you move it to what does earn. And the hours someone now spends on reports disappear. We'll work out what that means for you in the demo.
No. It reads your numbers from your online store, your accounting and your ad accounts and puts them side by side. Your accounting stays where it is.
Finally
Free, and no sales pitch. Afterwards, you'll know which modules fit and what it costs. If it's not a fit, we'll say so.
Leave your number. Enrico will call you within one business day to schedule a time. Or send a message