Own brands · Footwear, clothing and jewelry · Shopify

How our two brands run at €35M online with 6 FTE

ETQ Amsterdam and TOV Essentials: together a €35M annual online revenue run rate (2026), with no physical stores. Six people run both brands. Optivate prepares the recurring work every night; we approve it in the morning.

Brands: ETQ Amsterdam, TOV Essentials
Annual online revenue run rate: €35M (2026)
Team: 6 FTE, both brands
Stores: Online only, on Shopify

ETQ Amsterdam · premium footwear and clothing
TOV Essentials · jewelry

Key results

for two brands: 6 FTE; for two brands; Fully online, no physical stores
annual online revenue run rate (2026): €35M; annual online revenue run rate (2026); ETQ Amsterdam and TOV Essentials combined
extra margin a year from round prices: €150–250k; extra margin a year from round prices; ETQ and TOV combined · straight to EBITDA

01 · Every morning

What happens overnight is ready in the morning.

Optivate runs overnight for both stores. In the morning there's one list: what we earned yesterday, what needs attention and what's ready to approve.

We look, approve or adjust. Then it goes live in Shopify.

Example figures

Optivate OS / Dashboard2 stores

Prepared overnight

07:00

Profit by channel and countryETQ · TOVUpdated to midnight. At ETQ accurate to the cent against Shopify.Ready
Suede loafer · 40% returnedETQReason: the color looks different from the photo. Action: color-accurate photos and detail shots.Action
14 products translatedTOVNew and changed, in the brand's own voice.Live
6 new prices in £ and krETQ · TOVRound local prices, not converted amounts.Live
Court sneaker white · size 42ETQUK warehouse: order by Oct 14, 240 units.Action
Cost per new customerTOVDK €34, DE €47. Advice: more budget to Denmark.Action

Approved · live in ShopifyETQ Amsterdam · TOV Essentials✓ Live

A morning in Optivate OS, for ETQ and TOV together. The loafer with 40% returns, the UK warehouse and the check against Shopify are real; the other figures are example figures.

02 · Profit by channel and country

Not just revenue. Profit, by channel and by country.

Every morning we see yesterday's profit by channel and by country: revenue, marketing spend and what's left. At ETQ, revenue matches Shopify to the cent.

We trust that number, so we act on it. Without exports, without spreadsheets.

See Optivate OS

03 · The rest of the work

The work others hire a team for.

Five tasks that come back every week. Optivate prepares them overnight, we decide.

Returns with a reason and an action
An ETQ loafer had 40% returns. The reason: the color looked different from the photo. The fix: color-accurate photos and detail shots.
Optivate OS
Translation in the brand's own voice
At ETQ, 400+ products in 12 languages, without a translation agency. 30 seconds per product instead of 15 minutes: from ~100 to ~3 hours per catalog.
Content & translation
Round local prices
€199 becomes £199, not £169.15. At ETQ and TOV combined, €150,000 to €250,000 extra margin a year, straight to EBITDA.
Pricing & margin
Stock per location
Including the UK warehouse. For each product, what to order and by when.
Stock & purchasing
Marketing by country
Cost per new customer, by country. So we see where the next budget earns the most.
Optivate OS
One system for all of it
Profit, returns, content, pricing, stock and marketing in Optivate OS, connected to your Shopify store.
Book a 30-minute demo

04 · Who does what

We approve. Optivate does the rest.

ETQ and TOV are the brands of founders Melvin and Sebastian. We run both brands with 6 FTE. The system gathers the numbers and moves the copy; we decide.

Yannick, Founder & CTO, builds the system with his team of developers. What we need in our stores, they build into Optivate OS. So new features run in our own stores first, then in yours.

M·SMelvin & Sebastian · FoundersTheir brands: ETQ and TOV. They approve and decide.
Yannick · Founder & CTOBuilds the system, with his team of developers.
Optivate OS · Every nightPrepares profit, returns, translations, pricing, stock and marketing.

What it delivers

No extra hires for recurring work. That money goes into growth.

We don't hire extra people for translations, pricing and reports. Optivate does that work overnight. The money we don't spend on extra staff goes into three things.

Marketing
More budget for the countries where a new customer costs the least.
Stock
Buying on time, per location, so best sellers stay in stock.
New products
Live faster in every language. At ETQ, 30 seconds per product instead of 15 minutes.

What we built for ETQ and TOV is in Optivate OS.

What does your team redo by hand every week?

In a 30-minute demo we show what Optivate can prepare overnight for your Shopify store: profit by channel and country, content, pricing and stock. You approve.

Book a 30-minute demo

More cases

Read on.

All cases

Finally

In 30 minutes, you'll know if it's a fit.

You see what Optivate has ready every morning: your profit by country, which product costs money through returns and what to reorder. Afterwards, you'll know which modules fit and what it costs. Free, and if it's not a fit, we'll say so.

Book a demo Get started now Or take the Growth Scan first, ~5 min

Leave your number. Enrico will call you within one working day to schedule a time. Or send a message

How our two brands run at €35M online with 6 FTE

What happens overnight is ready in the morning.

Not just revenue. Profit, by channel and by country.

The work others hire a team for.

Returns with a reason and an action

Translation in the brand's own voice

Round local prices

Stock per location

Marketing by country

One system for all of it

We approve. Optivate does the rest.

No extra hires for recurring work. That money goes into growth.

Marketing

Stock

New products

What does your team redo by hand every week?

Read on.

A new market, and a million in year one.

The complete store in 12 languages, in its own voice.

In 30 minutes, you'll know if it's a fit.