Cases
Proven at our own Shopify stores.
Everything Optivate does already runs at our own brands, ETQ Amsterdam and TOV Essentials: together €35M online, annual run rate 2026, with 6 FTE. What you get from us is in use there every day.
- €35M
- online, annual run rate 2026
- 6 FTE
- for both brands
- €5.8M
- online revenue per FTE (run rate 2026)
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Brands that work with us
Results
What the Optivate platform delivers at our own brands, in numbers.
Own brand · Shopify · new market
€1M+
revenue in Denmark, within the first year
A new market, and a million within the first year.
Optivate took over the translations, in TOV's own tone of voice, with round prices in kroner instead of converted amounts. Within the first year after: over €1 million in revenue in Denmark.
- Content & translation
- Pricing & margin
Own brand · Shopify · 12 languages
30 sec
per product translated, was 15 minutes
The complete store in 12 languages, in its own tone of voice.
Products, collections, pages and FAQ. From ~100 hours to ~3 hours per catalog. No agency, no freelancers.
- Content & translation
Own brands · together €35M online, run rate 2026
6 FTE
for €35 million online, annual run rate 2026
Two brands, one operation, 6 FTE.
Profit per channel and country every morning, for better budget decisions. Stock and purchasing on the same screen. The work others hire a team for, Optivate does overnight.
- Optivate OS
- Stock & purchasing
Own brands · round prices per market
+€150–250k
extra margin a year (estimate), ETQ and TOV combined
The LT 01: £249. Not £211.63.
A round, local price in every market instead of a converted amount. More margin on every order, and the brand looks local in every country.
- Pricing & margin
Own brand · Shopify · returns
40% → 25%
returns on one loafer
One product photo, 15 percentage points fewer returns.
A loafer came back 4 out of 10 times. In the morning, Optivate showed the reason: the color looked different than in the photo. After color-accurate photos and more detail shots: now 1 in 4.
- Customer service
“It used to take weeks to launch a product because we were waiting for translations. Now that happens in a morning.”
Arjan SpakmanETQ AmsterdamRead the caseHow it works
Per module, step by step: what happens every night, what you do and what Optivate does. Each story ends on the result.
How it works · Optivate OS
By country
and by channel: every morning, where you make money and where you don't
How we know every morning what each country earned yesterday.
Which numbers come in every night, how we check them against the source, and what's ready in the morning: profit by channel and country, returns with a reason and an action, and what you approve.
- Optivate OS
How it works · Content & translation
12 languages
updated every night, in the brand's own tone of voice
How we translate 400+ products into 12 languages, and keep them current.
Every night, see what's new or changed. Translate shared texts once. Capture the tone of voice once, and every correction by a native speaker becomes a rule.
- Content & translation
How it works · Stock & purchasing
Per variant
the latest safe order date, per location
How we reorder for the Netherlands and our UK warehouse.
Every night, sales and stock per variant and location, against the supplier's lead time. What isn't moving gets an action, and the order list is ready to send to your supplier.
- Stock & purchasing
Finally
In 30 minutes, you'll know if it's a fit.
First a conversation: we talk through how you run your operation today, look at where you can save time and get more return, and show you in a demo how Optivate does that. Then a tailored proposal and a 14-day trial. Free, and if it's not a fit, we'll say so.
Leave your details. Enrico gets in touch within one working day. In the call you meet Yannick, who builds Optivate. Or send a message