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    OptivateAI

    Which products come back most, and why?

    And why does someone dig through four systems for evidence on every chargeback?

    See which products come back and why: return rate by country and product, reasons in groups, exchanges and open refunds, from Returnista. From 12 November also your chargebacks with an evidence pack.

    Book a callFrom €795 a month
    Made forShopify
    • Returns from Returnista, live now
    • Chargebacks and customer questions from 12 November
    • Evidence from Active Ants and Gorgias included
    • Custom, from €795/mo · start with a 14-day trial

    Brands that work with us

    Try it

    See what comes back, and why.

    Chargebacks from Shopify Payments and PayPal come together in one place, with advice for each case: fight or refund. The checklist pulls in parcel photos from Active Ants and tickets from Gorgias, and you download the complete pack. That means fewer returns, which is margin straight away, and less money lost to chargebacks.

    Return rate by country and product, reasons in groups, exchanges and open refunds, from Returnista. From 12 November also your chargebacks with an evidence pack.

    • Returns by product, country and reason
    • Exchanges and open refunds at a glance
    • From 12 November: chargebacks with an evidence pack
    Customer serviceExample

    From Returnista · live now

    • Return rate21.4%
    • Becomes an exchange24%
    • Open refunds18

    Comes back most

    Suede loafer · cognac40%
    • Colour differs from the photo64%
    • Runs small21%
    After new photos: from 40% to 25% returned
    Try it: look at your returns, or open a chargeback and download the evidence pack. Example data, not a client's.

    What it delivers

    More profit, without extra hires.

    Every answer comes down to more margin, or growing without extra hires. This is what Customer service does on both sides.

    More profit

    • From Returnista you see your return rate and return value, by market and by reason, how many returns become an exchange and which products come back most. At ETQ a loafer came back 4 times out of 10, because the colour looked different from the photo. After new photos it's 1 in 4. Fewer returns is margin straight away.
    • From 12 November: for each chargeback you see whether fighting pays or refunding is wiser. So you don't put time into cases with little chance, and you don't leave a case that's worth it.
    • You see how often you get a chargeback, how often you win, what it costs and where the money leaks. So you tackle the cause, not just the case.

    No extra hires, lower costs

    • From 12 November nobody gathers parcel photos, tracking and emails per case anymore: the evidence sits in a checklist, and you download the pack in one go.
    • The answer is ready to copy, in English. You change what you want and submit it, in Shopify or PayPal.
    • From 12 November you see from Gorgias which topics customers contact you about and how much work that is for your team. So you see which cause brings the most tickets, and what to fix first.

    Replaces: separate returns reports, and gathering evidence from four systems for every chargeback.

    What's in it

    Every feature, and what it earns you.

    Live now

    • Returns

      Return rate by country and product, and for each product why it comes back. Your return value, how many returns become an exchange, the reasons grouped so you see what you can fix, and open refunds. From Returnista as standard; another returns portal, such as Returnless or ParcelPanel, we connect on request. Fewer returns is margin straight away.

    Coming soon

    What's coming soon and fits your brand, we switch on for you by agreement as soon as it goes live.

    • ChargebacksFrom 12 November

      Chargebacks case by case, with advice and an evidence pack. All chargebacks from Shopify Payments and PayPal in one place, with their deadline, in three lanes: your move, waiting on the bank or PayPal, and closed. For each case the advice to fight or refund, and a checklist that pulls in parcel photos from Active Ants and tickets from Gorgias. You download the evidence pack and submit it yourself, in Shopify or PayPal. Plus insight: how often, how often you win and what it costs.

    • Customer questionsFrom 12 November

      What customers contact you about and how busy it is: the topics per period, how many questions are handled automatically and how many by a person, and an alert when one topic suddenly comes up much more often. From Gorgias as standard; if you work with Zendesk, Freshdesk or Trengo, we build that connection. Read-only: you answer in your own customer service tool.

    How it works

    Optivate prepares. You approve.

    1. 01

      Connected to your tools

      As standard Shopify Payments and PayPal, Gorgias, Active Ants and Returnista. Working with another customer service tool or returns portal, such as Zendesk or Returnless? Choose your own supplier, we build that connection.

    2. 02

      Returns by product and reason

      Every night your returns come in from Returnista: by country, product and reason, with exchanges and open refunds. From 12 November chargebacks sit next to them, in three lanes: your move, waiting on the bank or PayPal, and closed.

    3. 03

      You submit

      For a chargeback you download the evidence pack, copy the answer and submit it yourself in Shopify or PayPal. Optivate sends nothing on your behalf.

    In practice

    It runs every night, at our own brands.

    At ETQ Amsterdam a suede loafer came back 4 out of 10 times. The returns showed why: the colour looked different than in the photo. After colour-accurate photos and more detail shots it now comes back 1 in 4 times. Fewer returns is more margin, straight away.

    How it works at ETQ
    All cases

    Price

    Custom, from €795 a month.

    One fixed monthly price, with Optivate OS included. For comparison: one employee for this work costs ~€5,500 a month all-in.

    Request a proposalWhat sets your price

    Your price depends on the building blocks you choose, your catalog, your markets and what we connect to your own tools.

    • A tailored proposal within one working day
    • A 14-day trial: stop, and you pay nothing
    • Guided onboarding, live within a week
    • AI costs included, no setup fee

    Excluding VAT. After the trial 12 months, then cancel monthly.

    Common questions

    What you probably want to know.

    All questions

    What's live now?

    Returns, from Returnista. Chargebacks from Shopify Payments and PayPal and customer questions from Gorgias arrive on 12 November.

    What do I see about returns?

    From Returnista: your return rate and return value, how many returns become an exchange, the return rate per market, the reasons and the products that come back most.

    Does Optivate submit the chargeback response for me?

    No. Optivate prepares the evidence and the answer. You download the pack and submit it yourself, in Shopify or with PayPal. So you decide what goes to the bank.

    Which payment methods?

    Chargebacks from Shopify Payments and PayPal. Klarna and Mollie aren't connected yet.

    Where does the evidence come from?

    From your Shopify order, parcel photos from Active Ants and that customer's tickets in Gorgias. Working with another warehouse or customer service tool? Choose your own supplier, we build that connection. We tell you up front what it costs and when it's ready.

    Does Optivate answer my customers?

    No. Optivate reads your tickets in Gorgias and shows which topics customers contact you about and how much work that is. For a chargeback, that customer's tickets go into the checklist. You answer your customers yourself, as you do now.

    The platform

    The rest of the platform.

    All products

    Finally

    In 30 minutes, you'll know if it's a fit.

    First a conversation: we talk through how you run your operation today, look at where you can save time and get more return, and show you in a demo how Optivate does that. Then a tailored proposal and a 14-day trial. Free, and if it's not a fit, we'll say so.

    Book a callRequest a proposalOr take the ROI scan first, ~5 min

    Leave your details. Enrico gets in touch within one working day. In the call you meet Yannick, who builds Optivate. Or send a message