Partner program

More margin for your clients. You earn along.

For marketing agencies, Shopify agencies and consultants. Optivate takes over the recurring work behind a Shopify store: numbers per country and channel, product copy and translations, stock and pricing. You keep doing the marketing, your client grows with more margin, and you earn a fee over the first contract year.

Become a partner See a demo first

First year: a fee on your client's monthly price
Quarterly: paid out, on what your client has paid
6 months: your client registration stays valid

Brands that work with us

Who it's for

You already work with Shopify brands.

Marketing agencies
You run ads, email or SEO for Shopify brands, and you're often the first to see where margin or stock goes wrong. Optivate fixes that; you keep doing the marketing.
Shopify agencies
You build and maintain Shopify stores. Optivate does the recurring work behind them: numbers, content, stock and pricing. We don't build stores, and you don't have to build this.
Consultants and freelancers
You advise brands on growth or operations. With Optivate, you have something concrete to recommend, at a fixed price.

Optivate fits brands from €1M in annual revenue. Your client gets a custom price, from €795 a month.

What it does for you

Your work gets better, not replaced.

Better numbers, better campaigns.
Every morning, profit per country and channel after cost of goods, returns and ad spend. You steer ads on margin instead of ROAS, and can show your client that.
No campaign waiting for content.
Product copy and translations are ready in the tone of voice as soon as the collection arrives. New markets go live without stalling your planning.
No budget on sold-out products.
Stock and purchasing are recalculated every night. Best sellers get reordered in time, so your ads don't send people to an empty page.
A client who stays.
A client who grows with more margin has more budget for your work and stays longer. You keep the relationship; we do the work behind it.

Why it works

Built on our own brands.

Optivate runs every night at ETQ Amsterdam and TOV Essentials: together a €35M online revenue run rate for 2026, with 6 FTE. So what you recommend to your client isn't a software company's promise. It's what we use ourselves every day.

See the cases

Yannick — Has been programming for over ten years, for KLM and DUO among others. He connects your Shopify, accounting, ads and stock into one system, and ships new features every week with his team of developers. In the call you talk to him directly.

How it works

You introduce, we do the rest.

Apply.
Fill in the form below. We'll get in touch within one working day.
Get to know us.
In a 30-minute call, we show you Optivate and agree on how you introduce clients to us.
Register a client.
Do it before we talk to the store. We confirm the registration within 5 business days; after that, it's valid for 6 months.
Your client starts, you get your share.
We do the demo, the setup and the operation. Each quarter you get your fee on what your client has paid, for the whole first contract year.

What you earn

A fee over the whole first year.

If your client starts, you get a fixed percentage of the monthly price they pay in the first contract year. We pay out quarterly, on what the client paid that quarter. We discuss the amount in the intro call and put it in your partner confirmation.

Book an intro call

What we promise you

Your client stays yours.

Your client stays your client.Optivate is software for the operation behind a Shopify store. We don't do ads, email or SEO, and we don't build stores. We won't take over your work; we make it better.
You hear how it goes.After the demo and when your client starts, we let you know.
Your client pays nothing extra.The same price as if your client came to us directly. Your fee comes out of our margin.
The first registration counts.If someone else registers the same store later, it stays yours for as long as your registration is valid.

The rules

Short and clear.

The fee applies to new clients: stores that aren't talking to us yet.
You register the store before we're in touch with them, and the store knows about it.
Only the monthly price counts. Paid custom onboarding and additional work don't.
You get your fee on every month your client pays during the first contract year. If your client stays for six months, for example, you get your fee on those six months.
After each quarter, you get a statement. We pay within 30 days of the end of the quarter.

Common questions

What partners ask us.

I run a marketing agency. Will you offer my client marketing too?

No. Optivate is software for the operation behind a Shopify store: numbers, content, stock and pricing. Ads, email and SEO stay with you.

What does it cost to become a partner?

Nothing. You pay nothing and you're not tied to anything.

Do I have to sell or explain Optivate myself?

No. You introduce us; we do the demo, the setup and the operation. If you want to join the demo, you can.

When does a client count as referred by me?

When you registered the store before we were in touch with them, and we confirmed the registration. A store that's already talking to us doesn't count.

How long do I get the fee?

Over your client's first contract year: twelve months.

What if my client pays for the year up front?

Then you get your fee on the annual amount in one go, after the quarter in which the client paid.

Does onboarding count?

No. The fee is on the monthly price. There's no setup fee, and paid custom onboarding and additional work don't count.

Does my client get a discount through me?

No. Your client pays the same price as if they came to us directly. Your fee comes out of our margin, not out of your client's price.

What if my client isn't on Shopify?

Then Optivate isn't a fit. Optivate is only for brands on Shopify and Shopify Plus, so only register stores that run on it.

Apply

Become a partner.

Leave your details and Enrico will get in touch within one working day.

More margin for your clients. You earn along.

You already work with Shopify brands.

Marketing agencies

Shopify agencies

Consultants and freelancers

Your work gets better, not replaced.

Better numbers, better campaigns.

No campaign waiting for content.

No budget on sold-out products.

A client who stays.