And why are we paying for translations every month?
Content & translation turns your supplier file, your product data or a photo into complete product copy, and puts your whole store in every language you sell in. In your own brand voice, ready overnight, and you approve.
That means a product sells from the day it arrives, and you stop paying translation bills. We set it up for your store, because every store works a little differently.
Try it
From supplier file or product data to complete product copy, and your whole store in every language. That saves hours and translation bills.
Products
AI drafts it| Select | Product | NL | DE | Status |
|---|---|---|---|---|
| Linen shirt | published | |||
| Canvas sneaker | to review | |||
| Wool scarf | to review | |||
| Leather belt | missing |
What it delivers
Every answer comes down to one of those two. This is what Content & translation does on both sides.
Replaces: hours of retyping, copywriters and the translation agency's invoices.
What's in it
Live now
Title, description, SEO title and alt texts in your own voice, only from the facts you supply. A photo can be added. New products go online the same day instead of after days.
Drop in an Excel or CSV file and map the columns once. The mapping is remembered for each supplier, so the next delivery goes in one go. No more retyping.
One text per product family, adjusted for each color. You don't write a bag in ten colors ten times.
Products, collections, pages, blogs, menus, filters, theme texts and alt texts, with your terms and rules for each language. No translation agency and live in a new country sooner. At ETQ: 12 languages for ~€105.
Everything arrives as a proposal first. You approve, field by field or in bulk, and then it goes to Shopify. Nothing goes live that you haven't seen.
Change the source text and only that field is retranslated automatically in the other languages. Your translations don't fall behind, and what's already right stays.
What's coming soon is included automatically with Complete as soon as it goes live.
Your Shopify name stays, your feed gets the title customers search for: “LT 03 Premium Nappa” becomes “White men's sneaker, leather, sporty · LT 03 Nappa · ETQ”. Sent to your feed tool, such as Channable, automatically.
Optivate reads your site and search data, proposes titles, metas and copy, and shows what people search for that you don't have yet. More visitors without ad spend.
How it works
We connect your online store and your suppliers' files. During setup we capture your fields, your brand voice, your SEO rules and your trade terms.
New products get title, copy, SEO and alt texts. Then everything goes on to every language you sell in, and whatever you change is retranslated automatically.
You see what's ready for each product and language, and tick what can go live, one by one or in bulk. Nothing goes live without your approval.
In practice
Content & translation runs at our own brands. At TOV a new market brought in over €1 million in revenue in the first year. At ETQ the whole store is in 12 languages, for about €105.
Own brand · Shopify · new market
€1M+
revenue in Denmark, in the first year
Optivate took over the translations, in TOV's own voice, with round prices in kroner instead of converted amounts. In the first year after: over €1 million in revenue in Denmark.
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Own brand · Shopify Plus · 12 languages
~€105
to translate the whole store
Products, collections, pages and FAQ. Translating a product takes 30 seconds instead of 15 minutes. No agency, no freelancers.
“It used to take weeks to launch a product because we were waiting for translations. Now that happens in a morning.”
Price
One fixed monthly price, based on your annual revenue. For comparison: one employee for this work costs ~€5,500 a month all-in.
Calculate your priceContent & translation with Optivate OS, per month
Excluding VAT, on an annual contract, plus a one-off setup. Each extra module from +€595.
During setup we capture your brand voice. Brand name and trade terms stay intact. And you read along: nothing goes live without your approval.
In every language you sell in. That's how ETQ Amsterdam runs in 12 languages: products, collections, pages and FAQ.
They're part of the setup. We do the first complete translation or product import when you go live; after that, it happens with each new product.
A translation agency charges per word or per product, again with every new collection. At ETQ Amsterdam the whole store in 12 languages cost about €105 in AI costs, and translating a product takes 30 seconds instead of 15 minutes.
Most of what you now spend each month on translating and retyping goes away.
Yes. Every store does it a little differently, so during setup we fit it to yours: your fields and metafields, your brand voice, your SEO rules and your suppliers' files. After that it works the way you already worked, only faster.
Finally
Free, and no sales pitch. Afterwards, you'll know which modules fit and what it costs. If it's not a fit, we'll say so.
Leave your number. Enrico will call you within one business day to schedule a time. Or send a message