€35M online, run rate 2026, 6 FTE.Read how
    OptivateAI

    Why does it take someone two days to get products online?

    And why are we paying for translations every month?

    All your product information in one place, complete and in every language. You add photos or your supplier's product list, with a short note. Optivate fills in the rest: title, description, colour, SEO title and description, alt text per photo and variants. The product is a draft in Shopify, then in every language of your store, in your own tone of voice. You approve.

    Book a callFrom €795 a month
    Made forShopify
    • Photos in, product in Shopify
    • Translation: 30 sec per product instead of 15 min
    • 12 languages, no translation agency
    • Live within a week
    • Custom, from €795/mo · start with a 14-day trial

    Brands that work with us

    Try it

    Online sooner, selling sooner.

    That means a product sells from the day it arrives, nobody retypes item data anymore, and you no longer need a translation agency. Material and care come from your note, not from the AI, and for every field you see where it came from.

    Photos or a supplier list in, a complete product out, as a draft in Shopify. And your whole store in every language. That saves hours and translation bills.

    • Photos in, a complete product as a Shopify draft
    • Every field shows where it came from
    • Translation in 30 seconds per product, not 15 minutes
    Content & translationExample
    Your photos: three photos of a sneakerMain photo

    Your note

    LT 01 Essence, Desert Taupe. Nubuck. Sizes 39–46, €249.

    Title
    empty
    Description
    empty
    Colour
    empty
    Material
    empty
    Variants
    empty
    SEO title
    empty
    SEO description
    empty
    Alt text per photo
    empty
    Photos and a note, nothing else yet
    Try it: create a product from photos, approve copy or pick a language. Example data, not a client's.

    What it delivers

    More profit, without extra hires.

    Every answer comes down to more margin, or growing without extra hires. This is what Content & translation does on both sides.

    More profit

    • You create a new product from up to 12 photos and a short note. AI fills in title, description, SEO, alt text per photo and variants with prices, SKUs and barcodes, and for every field you see where it came from. It's a draft in Shopify, so it's online as soon as it arrives, not after days of typing. Every day online sooner is a day of extra revenue.
    • You open a new market without waiting for a translation agency. TOV did over €1 million in revenue in Denmark, within the first year after Optivate took over the translations.
    • A half translation costs sales. Change the source text, and the translation is updated by itself and lands in Review. And for each language you see what's still missing, for example that Norwegian isn't done yet. So every market gets a complete page.

    No extra hires, lower costs

    • You import your supplier's product list as Excel or CSV, up to 5,000 rows. AI maps the columns and remembers that per supplier. Nobody retypes item data anymore, and you stop paying for those hours.
    • No translation agency and no freelancers. At ETQ translating a product takes 30 seconds instead of 15 minutes: from ~100 to ~3 hours per catalog. Translation costs are part of your monthly price.
    • Review checks every translation for numbers, sizes, brand names and your word list, and a second AI gives a ‘Sounds native’ score. Your team approves instead of writing every text themselves. More products and languages, without an extra copywriter at about €5,500 a month.

    Replaces: hours of retyping and completing product data, copywriters and the translation agency's invoices.

    What's in it

    Every feature, and what it earns you.

    Live now

    • New productsNew

      AI creates a product from your photos or from a supplier list, as a draft in Shopify. Up to 12 photos and a short note: AI fills in title, type, brand, tags, colour, description, SEO title and alt text per photo, plus variants with prices, SKUs and barcodes. Or import an Excel or CSV file of up to 5,000 rows: AI maps the columns and remembers that mapping for each supplier. Facts such as material and care come only from you. The translations then land in Review, and you publish it yourself in Shopify.

    • Writing product copy

      New product copy in your own language and tone of voice, written from the product's attributes. You set your tone of voice, language rules and word list once. Every text goes to Review first, and only to Shopify after your approval. So a new collection no longer takes days of writing.

    • Translating product descriptions

      Titles, descriptions and product details, in every language of your Shopify store. Per product or in bulk, even a whole new language in one go, with fixed translations from your word list and words that must not be translated. Every version is kept and can be restored. At ETQ: 12 languages, 30 sec per product instead of 15 min, without a translation agency.

    • Translating your store

      Collections, shared texts, pages, menus, filters, terms and your theme's texts, plus checkout and customer account if you switch that on. If you use a separate version per country in Shopify Translate & Adapt, you see it with every text. So you're live in a new country sooner, without a translation agency.

    • Automatic translation

      When a text in your main language changes, here or in Shopify, the new translation is ready as a draft in Review by itself. For each language you see what's still missing, for example that Norwegian isn't done yet. It's off by default: you switch it on yourself. So you sell with a complete page in every market, and your team only checks what changed.

    • SEO copy

      Writing and translating page titles and meta descriptions, for products, collections and pages, in your own tone of voice and with the keywords you give. The same review step as your other texts: live only after your approval. So Google finds you in every language, without anyone writing them by hand.

    • Tone of voice, language rules and reviewNew

      Comes with every text. You set your tone of voice once: informal, neutral or formal, sentence length, an example text, word lists and formal or informal address per language. Every translation is checked for numbers and sizes, brand and product names, your word list and whether anything was added or left out, with a back-translation. A second AI reads it as a native speaker and gives a ‘Sounds native’ score; bulk approval skips low scores. Nothing goes live without your approval.

    Coming soon

    What's coming soon and fits your brand, we switch on for you by agreement as soon as it goes live.

    • Feed titles for Google Shopping, bol, Zalando and Amazon

      Your feed gets the titles customers search for, translated for each market and enriched with attributes such as color, material and fit. Google Shopping and your Google Ads, bol, Zalando and Amazon then show your products more often for the right search: more relevant impressions, so more sales and more profit from the same budget. Your Shopify name stays, and the feed goes to your feed tool, such as Channable, automatically.

    • SEO opportunities for your category pages

      Optivate reads your site and search data, proposes titles, metas and copy, and shows what people search for that you don't have yet. More visitors without ad spend.

    How it works

    Optivate prepares. You approve.

    1. 01

      Photos or a list in

      You add up to 12 photos of a new product, with a short note: material, sizes, price. Or you import your supplier's product list as Excel or CSV, up to 5,000 rows. AI maps the columns and remembers that per supplier.

    2. 02

      Filled in and translated

      AI fills in title, description, colour, SEO, alt texts and variants, as a draft in Shopify. Then it translates into every language of your store, in the tone of voice you set once. Collections, pages, menus and your theme too.

    3. 03

      You approve

      For every field you see where it came from, and in Review the checks and the ‘Sounds native’ score for each translation. You approve, one by one or in bulk. You publish a new product yourself in Shopify; nothing goes live without your approval.

    In practice

    It runs every night, at our own brands.

    Content & translation runs at our own brands. At TOV a new market brought in over €1 million in revenue within the first year. At ETQ the whole store is in 12 languages, without a translation agency: 30 seconds per product instead of 15 minutes.

    How it works at ETQ
    All cases

    Price

    Custom, from €795 a month.

    One fixed monthly price, with Optivate OS included. For comparison: one employee for this work costs ~€5,500 a month all-in.

    Request a proposalWhat sets your price

    Your price depends on the building blocks you choose, your catalog, your markets and what we connect to your own tools.

    • A tailored proposal within one working day
    • A 14-day trial: stop, and you pay nothing
    • Guided onboarding, live within a week
    • AI costs included, no setup fee

    Excluding VAT. After the trial 12 months, then cancel monthly.

    Common questions

    What you probably want to know.

    All questions

    Is this a PIM?

    Not as a separate system on the side. Your product information stays in Shopify, and Optivate keeps every attribute of each product in Product knowledge: from your store, from the product category in Shopify and filled in by AI.

    What you fill in yourself comes before what AI fills in. What it does do: turn photos or a supplier list into a complete product, as a draft in Shopify, in every language of your store.

    You import a supplier list as Excel or CSV, up to 5,000 rows, and the columns are remembered per supplier. For now you publish it yourself in Shopify.

    Does Optivate publish new products itself?

    No. A new product arrives as a draft in Shopify, and the translations land in Review. For now you publish it yourself in Shopify; publishing from Optivate comes in a next version. Facts like material and care come only from your note.

    Won't it sound like a machine?

    We translated our own brands with AI, in their own tone of voice. Native speakers then proofread every language, and their corrections now sit in every translation as language rules.

    So you start at that level: during setup we capture your tone of voice, brand names and trade terms stay intact, and nothing goes live without your approval.

    And every translation gets a ‘Sounds native’ score in Review: a second AI reads it as a native speaker.

    In which languages?

    In every language of your Shopify store. That's how ETQ Amsterdam runs in 12 languages: products, collections, pages and FAQ.

    Does it work with Translate & Adapt?

    Yes. Optivate translates into the languages of your Shopify store. If you use a separate version per country in Translate & Adapt, you see it with every text. You edit it in Shopify.

    And the products already online?

    They're part of the start. We do the first complete translation or product import when you go live, within a week; after that, it happens with each new or changed product. AI costs are part of your monthly price.

    What does it save compared to a translation agency?

    A translation agency charges per word or per product, again with every new collection. With Optivate, translation costs are part of your monthly price.

    At ETQ Amsterdam the whole store is in 12 languages without an agency, and translating a product takes 30 seconds instead of 15 minutes. Most of what you now spend each month on translating and retyping goes away.

    Are AI costs included in the price?

    Yes. AI costs included: at the start we translate your whole store, then every new or changed product, in up to 15 languages. How many products that covers, we agree up front in your proposal. No credits, no surprises on your invoice.

    Does it work with our own fields and way of working?

    Yes. Every store does it a little differently, so during setup we fit it to yours: your fields and metafields, your tone of voice, your SEO rules and your suppliers' files. After that it works the way you already worked, only faster.

    The platform

    The rest of the platform.

    All products

    Finally

    In 30 minutes, you'll know if it's a fit.

    First a conversation: we talk through how you run your operation today, look at where you can save time and get more return, and show you in a demo how Optivate does that. Then a tailored proposal and a 14-day trial. Free, and if it's not a fit, we'll say so.

    Book a callRequest a proposalOr take the ROI scan first, ~5 min

    Leave your details. Enrico gets in touch within one working day. In the call you meet Yannick, who builds Optivate. Or send a message