Own brand · Jewelry · Shopify · Denmark
TOV Essentials: over €1 million revenue in Denmark, within the first year
TOV opened Denmark in 2026. Optivate took over the translations: in TOV's own tone of voice, proofread by native speakers, with round prices in kroner. Within the first year after, TOV did over €1 million in revenue in Denmark.
- Industry
- Jewelry
- New market
- Denmark, 2026
- Language
- Danish, in the brand's own tone of voice
- Prices
- Round prices in kroner
Key results
Key results
- €1M+
- revenue in Denmark, within the first year
- After Optivate took over the translations
- Daily
- new and changed products ready in Danish each morning
- The team approves, then it's live in Shopify
- Round kroner
- prices that look Danish
- No odd amounts like 365.54 kr
01 · A new country
Opening a new country takes more than translation.
A new market needs local payment methods, ads and delivery. TOV handled those itself.
Optivate made the store itself feel Danish: everything a customer in Denmark reads, and every price on the site.
By TOV
- Local payment methods
- Ads in Denmark
- Delivery
By Optivate
- Translations in TOV's own tone of voice
- Proofread by native speakers
- Round prices in kroner
- New and changed products in Danish every morning
02 · Danish in the brand's own tone of voice
Not a translated store. A Danish TOV store.
Optivate translates with TOV's tone of voice as the base: the tone, the words that stay untranslated, the form of address. So TOV sounds like TOV in Danish.
Native speakers proofread the Danish. Their corrections go into the glossary and the translation memory, and from there into every next translation. The same correction doesn't need making twice.
How Content & translation works03 · Round prices in kroner
Prices that look like Danish prices.
Convert a euro price and you land on an odd amount, like 365.54 kroner for €49 earrings. That doesn't look like a Danish store. With one rule per country, Optivate adds the VAT and the exchange rate and rounds in kroner; you simulate first, then push to Shopify.
It helps conversion, and it adds margin. At ETQ and TOV combined, round prices per market bring €150,000 to €250,000 extra margin a year, straight to EBITDA.
Read the case: round prices per market04 · Every morning
New product? In the morning it's ready in Danish.
A product added, or a text changed? Overnight, Optivate prepares the Danish version.
The team approves in the morning, and it goes live in Shopify. So Denmark keeps pace with the rest of the store, without waiting on a translation agency.
What we did for TOV is in Optivate OS.
Which country are you opening next?
You handle payment methods, ads and delivery. Optivate makes your store local: copy in your own tone of voice and round prices in the local currency, ready to approve every morning. In 30 minutes we show how that works for your Shopify store.
Brands that work with us
More cases
Read on.
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Own brand · Shopify · 12 languages
30 sec
per product translated, was 15 minutes
The complete store in 12 languages, in its own tone of voice.
Products, collections, pages and FAQ. From ~100 hours to ~3 hours per catalog. No agency, no freelancers.
“It used to take weeks to launch a product because we were waiting for translations. Now that happens in a morning.”
Arjan Spakman · ETQ Amsterdam - Content & translation
Own brands · together €35M online, run rate 2026
6 FTE
for €35 million online, annual run rate 2026
Two brands, one operation, 6 FTE.
Profit per channel and country every morning, for better budget decisions. Stock and purchasing on the same screen. The work others hire a team for, Optivate does overnight.
- Optivate OS
- Stock & purchasing
Own brands · round prices per market
+€150–250k
extra margin a year (estimate), ETQ and TOV combined
The LT 01: £249. Not £211.63.
A round, local price in every market instead of a converted amount. More margin on every order, and the brand looks local in every country.
- Pricing & margin
Own brand · Shopify · returns
40% → 25%
returns on one loafer
One product photo, 15 percentage points fewer returns.
A loafer came back 4 out of 10 times. In the morning, Optivate showed the reason: the color looked different than in the photo. After color-accurate photos and more detail shots: now 1 in 4.
- Customer service
How it works · Optivate OS
By country
and by channel: every morning, where you make money and where you don't
How we know every morning what each country earned yesterday.
Which numbers come in every night, how we check them against the source, and what's ready in the morning: profit by channel and country, returns with a reason and an action, and what you approve.
- Optivate OS
How it works · Content & translation
12 languages
updated every night, in the brand's own tone of voice
How we translate 400+ products into 12 languages, and keep them current.
Every night, see what's new or changed. Translate shared texts once. Capture the tone of voice once, and every correction by a native speaker becomes a rule.
- Content & translation
How it works · Stock & purchasing
Per variant
the latest safe order date, per location
How we reorder for the Netherlands and our UK warehouse.
Every night, sales and stock per variant and location, against the supplier's lead time. What isn't moving gets an action, and the order list is ready to send to your supplier.
- Stock & purchasing
Finally
In 30 minutes, you'll know if it's a fit.
First a conversation: we talk through how you run your operation today, look at where you can save time and get more return, and show you in a demo how Optivate does that. Then a tailored proposal and a 14-day trial. Free, and if it's not a fit, we'll say so.
Leave your details. Enrico gets in touch within one working day. In the call you meet Yannick, who builds Optivate. Or send a message