Own brand · Jewelry · Shopify · Denmark
TOV Essentials: over €1 million revenue in Denmark, in year one
TOV opened Denmark in 2026. Optivate took over the translations: in TOV's own brand voice, proofread by native speakers, with round prices in kroner. In the first year after, TOV did over €1 million in revenue in Denmark.
- Industry
- Jewelry
- New market
- Denmark, 2026
- Language
- Danish, in the brand's own voice
- Prices
- Round prices in kroner
Key results
Key results
- revenue in Denmark, in the first year
- €1M+
- revenue in Denmark, in the first year
- After Optivate took over the translations
- new and changed products ready in Danish each morning
- Daily
- new and changed products ready in Danish each morning
- The team approves, then it's live in Shopify
- prices that look Danish
- Round kroner
- prices that look Danish
- No odd amounts like 3,013 kr
01 · A new country
Opening a new country takes more than translation.
A new market needs local payment methods, ads and delivery. TOV handled those itself.
Optivate made the store itself feel Danish: everything a customer in Denmark reads, and every price on the site.
By TOV
- Local payment methods
- Ads in Denmark
- Delivery
By Optivate
- Translations in TOV's own brand voice
- Proofread by native speakers
- Round prices in kroner
- New and changed products in Danish every morning
02 · Danish in the brand's own voice
Not a translated store. A Danish TOV store.
Optivate translates with TOV's brand voice as the base: the tone, the words that stay untranslated, the form of address. So TOV sounds like TOV in Danish.
Native speakers proofread the Danish. Their corrections go into the glossary and the translation memory, and from there into every next translation. The same correction doesn't need making twice.
How Content & translation works03 · Round prices in kroner
Prices that look like Danish prices.
Convert a euro price and you land on an odd amount, like 3,013 kroner. That doesn't look like a Danish store. Optivate turns it into a round price in kroner for each product, ready to approve.
It helps conversion, and it adds margin. At ETQ and TOV combined, round prices per market bring €150,000 to €250,000 extra margin a year, straight to EBITDA.
How Pricing & margin works04 · Every morning
New product? In the morning it's ready in Danish.
A product added, or a text changed? Overnight, Optivate prepares the Danish version.
The team approves in the morning, and it goes live in Shopify. So Denmark keeps pace with the rest of the store, without waiting on a translation agency.
What we did for TOV is in Optivate OS.
Which country are you opening next?
You handle payment methods, ads and delivery. Optivate makes your store local: copy in your own brand voice and round prices in the local currency, ready to approve every morning. In 30 minutes we show how that works for your Shopify store.
More cases
Read on.
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Own brand · Shopify · 12 languages
30 sec
per product translated, was 15 minutes
The complete store in 12 languages, in its own voice.
Products, collections, pages and FAQ. From ~100 hours to ~3 hours per catalog. No agency, no freelancers.
“It used to take weeks to launch a product because we were waiting for translations. Now that happens in a morning.”
Arjan Spakman · ETQ Amsterdam - Content & translation
Own brands · together €35M online, run rate 2026
6 FTE
for €35 million online, annual run rate 2026
Two brands, one operation, six people.
Profit per channel and country every morning, at ETQ accurate to the cent against Shopify. Stock and purchasing on the same screen. The work others hire a team for, Optivate does overnight.
- Optivate OS
- Stock & purchasing
Finally
In 30 minutes, you'll know if it's a fit.
You see what Optivate has ready every morning: your profit by country, which product costs money through returns and what to reorder. Afterwards, you'll know which modules fit and what it costs. Free, and if it's not a fit, we'll say so.
Leave your number. Enrico will call you within one working day to schedule a time. Or send a message