€35M online, run rate 2026, 6 FTE.Read how
    OptivateAI
    ETQ AmsterdamTOV Essentials

    Own brands · Footwear and jewelry · Shopify

    €199 becomes £199, not £169.15: what round prices per market deliver.

    Shopify converts your euro price at the exchange rate. So €199 becomes £169.15 in the UK. Optivate keeps a round, local price in every market, prepares every change, and you approve. At ETQ and TOV combined, that adds an estimated €150,000 to €250,000 extra margin a year.

    Brands
    ETQ Amsterdam, TOV Essentials
    Markets
    Including the UK and Denmark
    Module
    Pricing & margin
    Effect
    Straight to EBITDA
    • Beige suede sneakers by ETQ Amsterdam on a staircaseETQ Amsterdam
    • Gold rings by TOV EssentialsTOV Essentials

    Key results

    Key results

    extra margin a year (estimate)
    +€150–250k
    extra margin a year (estimate)
    ETQ and TOV combined · straight to EBITDA
    of ETQ's revenue comes from the UK
    ~20%
    of ETQ's revenue comes from the UK
    Sold in pounds
    TOV's revenue in Denmark
    €1M+
    TOV's revenue in Denmark
    Within the first year · sold in kroner
    more per order
    5–6%
    more per order
    On orders in those markets, from round prices

    01 · The problem

    The exchange rate gives odd prices.

    Shopify converts your euro price at the exchange rate. A €199 shoe then costs £169.15 in the UK. In Denmark a price lands on 3,013 kr.

    An amount like that looks converted, not local. And you leave margin on the table: a British customer knows £199 as a price point, the way a Dutch customer knows €199.

    02 · The method

    A round price per currency. And how we work out what it delivers.

    Optivate knows what a logical price looks like in each market: £199 instead of £169.15, a round amount in kroner instead of 3,013 kr. Where it fits, you take a few percent extra margin.

    Here's how we work it out. At ETQ about 20% of revenue comes from the UK. TOV does over €1 million in Denmark, within the first year. On those orders, round prices add about 5–6% per order. Together that's an estimated €150,000 to €250,000 extra margin a year, straight to EBITDA.

    £169.15 and 3,013 kr are real conversions; the other amounts are an example.

    How we work it out · estimate

    ETQ · revenue from the UK
    ~20% of revenue
    TOV · revenue in Denmark
    €1M+, within year 1
    Extra per order from round prices
    × 5–6%
    Extra margin a year, ETQ and TOV combined
    +€150–250k
    Estimated · straight to EBITDA

    The method: the revenue in those markets, times what round prices add per order. An estimate, not a promise.

    03 · How it works

    Optivate proposes. You approve. Live in every market.

    A local price makes your brand look local in every country, and that helps conversion. Optivate does the work behind it: every price change is prepared, you decide.

    1. 01

      Optivate proposes

      A round price in the local currency for every product in every market. New products and price changes are ready in the morning.

    2. 02

      You approve

      Per product or all at once. You change what you want. No price goes live without your approval.

    3. 03

      Live in every market

      Optivate puts the prices into Shopify, per market in its own currency. You don't retype a thing.

    04 · Sales

    A sale with a floor at your cost price.

    Sales run through Pricing & margin too. A sale gets a floor at your cost price: if a discount would go below it, Optivate keeps to the floor.

    And a sale starts and stops by itself. Afterwards the round prices per market are back as they were, without anyone resetting prices at night.

    How Pricing & margin works

    Round prices per market are part of Pricing & margin.

    What does the exchange rate cost you per order?

    In 30 minutes we show how round prices per market work for your Shopify store: which markets, which prices, and what it's estimated to deliver. You approve every price.

    Book a 30-minute demo

    Brands that work with us

    More cases

    Read on.

    All cases

    Finally

    In 30 minutes, you'll know if it's a fit.

    You see what Optivate has ready every morning: your profit by country, which product costs money through returns and what to reorder. Afterwards, you'll know which modules fit and what it costs. Free, and if it's not a fit, we'll say so.

    Book a demoGet started nowOr take the Growth Scan first, ~5 min

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