€35M online, run rate 2026, 6 FTE.Read how
    OptivateAI

    Why is there €300,000 in stock and part of it isn't moving?

    And what do I need to reorder, and by when?

    Stock & purchasing shows, for every variant and location in your Shopify store, what's running out and what isn't moving.

    Book a callFrom €795 a month
    Made forShopify
    • Fewer stockouts, less cash tied up
    • You order, Optivate does the math
    • Live within a week
    • Custom, from €795/mo · start with a 14-day trial

    Brands that work with us

    Try it

    Less stock, less interest, best sellers in stock.

    Optivate says what and how much to order and by when, based on your sell-through, season and lead time, and you download an order list to send to your supplier.

    That means fewer stockouts, less cash tied up in stock, and more revenue, because your ads don't stall on a product that's sold out.

    Reorder suggestions for each variant, based on your sell-through and lead time. You order what sells, not what gathers dust: less money tied up, less interest and storage.

    • Per variant: what, how many and by when
    • Cash tied up in stock, by product, in euros
    • Order list ready for your supplier
    Stock & purchasingExample

    Sizes out · 6 of 41~€1,850 a week in revenue walking away

    • Linen shirt · MOverdue

      Out around 3 Nov · order 120 now

    • Court sneaker white · 42Reorder

      Order by 14 Oct · 45 units

    • LT 01 Desert Taupe · 43Reorder

      Order by 21 Oct · 52 units

    Shipping monitor · Active Ants4 orders stuck · 97.8% on time

    Order list from the AI analysis · 3 lines
    Try it: see what to reorder, what's overstock and your open purchase orders. Example data, not a client's.

    What it delivers

    More profit, without extra hires.

    Every answer comes down to more margin, or growing without extra hires. This is what Stock & purchasing does on both sides.

    More profit

    • For each variant you see the latest safe reorder date, including for a second warehouse such as one in the UK. So you order in time and sell out less often. That's revenue you'd otherwise miss, and your ads keep their momentum: no budget going to a product that's gone, no campaign you have to pause.
    • Optivate measures what's too much against your own lead time, with a threshold you choose. Less cash tied up in stock means more room in your cash flow, for what does sell. And stock is often financed with borrowed money. At ETQ and TOV that runs through a credit line, so every euro of excess stock costs interest. Together they hold €4.5 million in stock. At 5% interest, every €100,000 of excess stock costs €5,000 a year, before storage and markdowns.
    • ‘Sizes sold out’ shows how much revenue you miss per week because of sold-out sizes. And the advice to move stock between warehouses sells what's sitting idle elsewhere, instead of buying it again.

    No extra hires, lower costs

    • Nobody works out reorder suggestions in spreadsheets anymore. You stop paying for those hours of purchasing work every week.
    • From the AI analysis you download an order list with quantities per variant, ready to send to your supplier. You check and place the order. Fewer calculation errors means less over- and under-ordering.
    • No separate stock tool next to your store, and no subscription for it: stock sits next to your revenue and margin in Optivate OS.
    • If you work with Active Ants, you see stuck orders, stock mismatches and how on time orders ship, by country and carrier. Nobody has to check that in a separate portal anymore.

    Replaces: hours of spreadsheet math and separate stock tools.

    What's in it

    Every feature, and what it earns you.

    Live now

    • Stock status and reorder advice

      For each product and variant, whether you're late, on track or holding too much, and how many to reorder, with when it runs out and the latest date to order. Based on your real sell-through, the season and the lead time per supplier. ‘Sizes sold out’ shows how much revenue you miss each week to sold-out sizes, and you see your stock next to your sales and last year. So you reorder your best sellers in time.

    • Too much stock, measured against your own lead time

      What counts as too much is judged against your own lead time plus a threshold you set yourself. That matters: you usually finance stock with your credit line. At 5% interest, every €100,000 less stock saves you €5,000 a year in interest, plus less storage and fewer markdowns. ETQ and TOV together hold €4.5 million in stock.

    • Multiple warehousesNew

      Stock and reorder advice per Shopify location, with its own extra lead time per warehouse, including a second warehouse such as one in the UK. Plus advice on which stock to move to another warehouse, as a download. So you sell what's sitting idle elsewhere, instead of buying it again. From 2 locations.

    • Purchase orders

      Open purchase orders and when they arrive: their value, what's in transit and with which supplier. From Prediko as standard; if you work with another ERP or purchasing system, we build that connection. Ask the AI analysis for advice, and you download an order list for your supplier. You place the order yourself: Optivate doesn't send orders.

    • Shipping monitorNew

      Whether your warehouse ships on time, and stock differences with Shopify. Orders that are stuck, not at the warehouse or not delivered, receipts, time to ship and pick errors, by country and carrier. With Active Ants as standard; another warehouse, such as Monta or your own WMS, we connect on request. So you spot a problem at your warehouse before customers email about it.

    Coming soon

    What's coming soon and fits your brand, we switch on for you by agreement as soon as it goes live.

    • Purchase invoices matched to your orders

      Optivate reads purchase invoices from your inbox, checks them against the purchase order and what actually arrived, and lines them up in Exact. Only discrepancies go to a person, so you see them before you pay.

    • What a purchase order costs on your credit line

      Before you order, see how much room the order takes on your credit line in 30, 60 and 90 days and what it costs in interest. You buy what your credit line can carry, and avoid interest on an order that could have waited.

    How it works

    Optivate prepares. You approve.

    1. 01

      Connected to your tools

      Your Shopify store, per location, with Prediko for purchasing and Active Ants as the warehouse as standard. Working with another purchasing system or warehouse, such as an ERP, Monta or your own WMS? Choose your own supplier, we build that connection. We set up lead times per supplier together during setup.

    2. 02

      Worked out overnight

      Every night Optivate works out your stock per variant against sell-through, season and lead time, and prepares the reorder advice, with when it runs out and the latest date to order.

    3. 03

      You order

      You adjust quantities where you want and download the order list for your supplier. You place the order yourself: Optivate doesn't send orders.

    In practice

    It runs every night, at our own brands.

    At ETQ Amsterdam and TOV Essentials, stock and purchasing sit on the same screen as profit by channel and country. At ETQ you see stock per location, including the UK warehouse.

    Both brands finance stock through a credit line, so every euro that isn't tied up in idle stock saves interest.

    How it works at ETQ
    All cases

    Price

    Custom, from €795 a month.

    One fixed monthly price, with Optivate OS included. For comparison: one employee for this work costs ~€5,500 a month all-in.

    Request a proposalWhat sets your price

    Your price depends on the building blocks you choose, your catalog, your markets and what we connect to your own tools.

    • A tailored proposal within one working day
    • A 14-day trial: stop, and you pay nothing
    • Guided onboarding, live within a week
    • AI costs included, no setup fee

    Excluding VAT. After the trial 12 months, then cancel monthly.

    Common questions

    What you probably want to know.

    All questions

    Does Optivate order from my suppliers itself?

    No. Optivate works out what and how much to order, and by when. From the AI analysis you download an order list to send to your supplier; you place the order yourself.

    Your open purchase orders from Prediko show in Optivate, with their value and what's in transit.

    Where does it get the numbers from?

    Sales and stock come from Shopify and your stock system, updated every night. We set up lead times per supplier together during setup.

    Does it work with several warehouses?

    Yes. You see stock and reorder advice per Shopify location, and Optivate advises which stock to move to another warehouse. You download that advice.

    What do I do with dead stock?

    Optivate shows how much cash is tied up in each product, measured against your own lead time. Then you choose: don't reorder, move it to a warehouse where it does sell, or a sale through Pricing & margin.

    A sale gets a margin floor and a maximum discount: products that would drop below it stay at their price. That way the cash tied up in idle stock comes back, without giving away margin.

    What does excess stock actually cost?

    More than the purchase price. Stock is often financed with borrowed money, such as a credit line, so excess stock costs interest.

    On top of that comes storage, at your fulfillment partner or in your own space, and markdowns on what doesn't sell. All three eat into your bottom line. And too little stock costs revenue on your best sellers.

    The platform

    The rest of the platform.

    All products

    Finally

    In 30 minutes, you'll know if it's a fit.

    First a conversation: we talk through how you run your operation today, look at where you can save time and get more return, and show you in a demo how Optivate does that. Then a tailored proposal and a 14-day trial. Free, and if it's not a fit, we'll say so.

    Book a callRequest a proposalOr take the ROI scan first, ~5 min

    Leave your details. Enrico gets in touch within one working day. In the call you meet Yannick, who builds Optivate. Or send a message