€35M run rate (2026), 6 FTE.Our story
    OptivateAI

    Why is there €300,000 in stock and part of it isn't moving?

    Stock & purchasing shows, for every variant, what's running out and what isn't moving. Optivate says what and how much to order, based on your sell-through and lead time, and prepares the purchase order for your approval.

    That means less cash tied up in stock, so less interest, storage and markdowns. And your best sellers stay available.

    Book a demoFrom €995 a month
    • Less interest, storage and markdowns
    • Optivate OS included
    • No order without your approval

    Try it

    Less stock, less interest, best sellers in stock.

    Reorder suggestions for each variant, based on your sell-through and lead time. You order what sells, not what gathers dust: less money tied up, less interest and storage.

    • Best sellers ordered in time, no missed revenue
    • Cash tied up in stock, by product, in euros
    • Purchase order ready for your approval
    Stock & purchasingExample

    Days of stock at current sell-through · lead time 14 days

    • Linen shirt · MOrder now · order 1,200
    • Canvas sneaker · 42Order now · order 800
    • Cotton tee · LSoon · order 450
    Reorder suggestions: 3 best sellers, on time
    Try it: see how much cash is tied up in stock, or create a purchase order. Example data, not a client's.

    What it delivers

    More gross profit or fewer people needed.

    Every answer comes down to one of those two. This is what Stock & purchasing does on both sides.

    More gross profit

    • You see shortages coming before your best sellers sell out. That means no missed revenue on the products that earn the most.
    • Stock is often financed with borrowed money. At ETQ and TOV that runs through a credit line, so every euro of excess stock costs interest. Together they hold €4.5 million in stock. At 5% interest, every €100,000 of excess stock costs €5,000 a year, before storage and markdowns.
    • Less stock also means less storage, at your fulfillment partner and in your own space. You don't reorder what isn't moving, so less ends up marked down.
    • Promotions on idle stock get a floor at cost price. You free up cash without selling below cost.

    Lower headcount and costs

    • Nobody works out reorder suggestions in spreadsheets anymore. You stop paying for those hours of purchasing work every week.
    • The purchase order is ready, with quantities per variant. You check and approve. Fewer calculation errors means less over- and under-ordering.
    • No separate stock tool next to your online store, and no subscription for it: stock sits next to your revenue and margin in Optivate OS.

    Replaces: hours of spreadsheet math and separate stock tools.

    What's in it

    Every feature, and what it earns you.

    Live now

    • Stock forecast and reorder suggestions

      Best sellers reordered on time, so no missed revenue because something sold out.

    • Dead stock and idle money

      You usually finance stock with your credit line. At 5% interest, every €100,000 less stock saves you €5,000 a year in interest, plus less storage at your fulfillment partner or in your own space and fewer markdowns. ETQ and TOV together hold €4.5 million in stock.

    • Purchase order ready for approval

      No afternoon of Excel math. You look and approve. Then the order goes to your supplier as a template, or directly through a connection where possible.

    Coming soon

    What's coming soon is included automatically with Complete as soon as it goes live.

    • Purchase invoices matched to your orders

      Optivate reads purchase invoices from your inbox, checks them against the purchase order and what actually arrived, and lines them up in Exact. Only discrepancies go to a person, so you never pay for what wasn't delivered.

    • What a purchase order costs on your credit line

      Before you order, see how much room the order takes on your credit line in 30, 60 and 90 days and what it costs in interest. You buy on cash flow, not gut feeling.

    How it works

    Optivate prepares. You approve.

    1. 01

      Connected to your tools

      Your online store and your stock or purchasing system: Prediko and Active Ants as standard, others on request. We set up lead times per supplier together during setup.

    2. 02

      Worked out overnight

      Every night Optivate works out your stock per variant against sell-through and lead time, and prepares the reorder suggestions.

    3. 03

      You approve

      You adjust quantities where you want and approve the purchase order. No order without your approval.

    In practice

    It runs every night, at our own brands.

    At ETQ Amsterdam and TOV Essentials, stock and purchasing sit on the same screen as profit by channel and country. Both brands finance stock through a credit line, so every euro that isn't tied up in idle stock saves interest.

    All cases
    • ETQ Amsterdam
      TOV Essentials

      Own brands · together a €35M run rate (2026)

      6 FTE

      for a €35 million revenue run rate in 2026

      Two brands, one operation, six people.

      Profit per channel and country every morning, at ETQ accurate to the cent against Shopify. Stock and purchasing on the same screen. The work others hire a team for, Optivate does overnight.

      • Optivate OS
      • Stock & purchasing

    Price

    From €995 a month, Optivate OS included.

    One fixed monthly price, based on your annual revenue. For comparison: one employee for this work costs ~€5,500 a month all-in.

    Calculate your price

    Stock & purchasing with Optivate OS, per month

    Revenue €1–5M
    €995
    Revenue €5–15M
    €2,450
    Revenue €15–50M
    €4,450
    Revenue €50–100M
    €6,950
    €100M+ or several brands
    from €12,500

    Excluding VAT, on an annual contract, plus a one-off setup. Each extra module from +€595.

    Common questions

    What you probably want to know.

    All questions

    Does Optivate order from my suppliers itself?

    Only with your approval. Optivate prepares the purchase order, with quantities per variant. You change what you want and approve.

    Then you get the order as a template to share with your supplier, or we send it directly through a connection with your supplier where possible.

    Where does it get the numbers from?

    Sales and stock come from your online store and your stock system, updated every night. We set up lead times per supplier together during setup.

    What do I do with dead stock?

    Optivate shows how much cash is tied up in each product and suggests an action: a discount with a floor at cost, a bundle or not reordering. You choose. That way the cash tied up in idle stock comes back, without selling below cost.

    What does excess stock actually cost?

    More than the purchase price. Stock is often financed with borrowed money, such as a credit line, so excess stock costs interest.

    On top of that comes storage, at your fulfillment partner or in your own space, and markdowns on what doesn't sell. All three eat into your bottom line. And too little stock costs revenue on your best sellers.

    The platform

    The rest of the platform.

    All products

    Finally

    In 30 minutes, you'll know if it's a fit.

    Free, and no sales pitch. Afterwards, you'll know which modules fit and what it costs. If it's not a fit, we'll say so.

    Book a demoOr take the Growth Scan first, ~5 min

    Leave your number. Enrico will call you within one business day to schedule a time. Or send a message