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• Daily action points

  What to do today, from every building block you use. What costs or earns the most is at the top, with a button to the place where you fix it. A task disappears once it's solved, and you can snooze it. Your team works through one worklist, instead of hunting for everything themselves.

• Dashboard and daily summaryNew

  Your daily numbers, with a few points every morning on what happened yesterday and this month: the daily briefing, written by Optivate AI. You choose and arrange the blocks on your home screen yourself. Want to know something? Start an AI analysis: everything in depth, with proposed actions you mark done or put on your worklist. So you correct course the same day, without a morning tour of five dashboards.

• Results and targets by country

  Revenue, margin and marketing costs by country, with traffic lights against your targets, such as cost per new customer and marketing return. The numbers come from your own ad accounts and Google Analytics, not from what Meta reports. You set your annual targets by channel and market too, and see whether you're on track. So your budget goes to the markets that really make a profit, not the ones with the most revenue.

• Product performance

  Which products need action, your range and the profit per product, with sales, margin and returns over the period you choose. At ETQ, a loafer with 40% returns, because the colour looked different, got the advice: colour-accurate photos and more detail shots. Now it's 25%. Fewer returns means more margin straight away.

• Customer analysis

  Repeat purchases, customer value and customer segments, sent to Klaviyo as a list in one click. By cohort you see which customers come back, which product they start with, where they come from and when a new customer pays back. Customer value forecasts what a customer brings in over 24 months. So you know what you can spend on a new customer.

• Product knowledgeNew

  Every attribute of a product on one card: from your store, from the product category in Shopify and filled in by AI, and what you enter yourself always wins. Next to it sales, returns, margin, stock, price history, marketing, reviews, visits and Google, by country and by size or colour. Tiles such as ‘Runs small’ or ‘Less satisfied’ show what's going on, with a link to the action, such as reordering or the product copy. Updated every night.

• Reviews

  What customers say about each product: the tone and the topics that keep coming back, and how often. As standard we read the reviews your review app keeps in Shopify, such as Judge.me, updated twice a week. Working with a separate platform such as Kiyoh or Trustpilot? We build that connection. So you know what to improve on a product or its product page.

• Reports

  A fixed overview of what happened, by day, week or month, emailed to whoever you want. Build it from blocks, pick a template such as a daily overview at 09:00 or the weekly management report, or describe in plain language what you want to see, and AI sets up the report. Nobody builds the same report by hand every month anymore.

• Channels: Shopify, Google Ads, Meta Ads, Klaviyo, SEO and AnalyticsNew

  Shopify is the base: orders, products, prices and stock. Google Ads and Meta Ads: spend and results by campaign, and where to scale up or stop. Klaviyo: revenue from email and SMS, by flow and campaign. SEO from Search Console: findability by page and keyword, with opportunities such as pages almost in the top 3. Analytics from GA4: visits, landing pages and conversion, without bot traffic. And a sold-out product that still gets visits lands on your action points.

• Users and permissions, with two-factor sign-in

  A role for each colleague: admin, editor or viewer. Everyone only sees the tasks they can solve with their permissions. With two-factor sign-in and a log of who did what. So you give your team access, without everyone being able to change everything.