€35M run rate (2026), 6 FTE.Our story
    OptivateAI

    Why is someone updating prices by hand for eight countries?

    Pricing & margin sets your prices to your target margin, gives every promotion a floor and makes a round price per market. You approve, then it's live in every country.

    That means more margin on every order: at ETQ and TOV together €150,000 to €250,000 a year, just from round prices in currencies including pounds and kroner.

    Book a demoFrom €995 a month
    • €150–250k extra margin a year at ETQ and TOV
    • Optivate OS included
    • No price live without your approval

    Try it

    More margin, without a pricing spreadsheet.

    Prices set to your target margin, promotions with a floor and round prices in every market. That means more margin per order, and no promotion below cost.

    • €199 becomes £199, not £169.15
    • Sale prices never below cost
    • A sale in one go, then back by itself
    Pricing & marginExample
    MarketConvertedOptivate
    NL–€199
    DE–€199
    UK£169.15£199
    DK1,484.54 kr1,499 kr
    SE2,228.80 kr2,249 kr

    The difference from the converted price is extra margin on every order, in a price that fits your brand. Never below cost. Example rates.

    3 prices ready for Shopify · awaiting approval
    Try it: pick a price and see what rounding adds in each market. Example data, not a client's.

    What it delivers

    More gross profit or fewer people needed.

    Every answer comes down to one of those two. This is what Pricing & margin does on both sides.

    More gross profit

    • A round price per market: €199 becomes £199, not £169.15. That difference is margin on every order. At ETQ and TOV together €150,000 to €250,000 extra a year, in currencies including pounds and kroner.
    • A premium brand doesn't sell at £169.15 or 1,484.54 kr. Round prices protect your brand image, and with it the price you can charge.
    • Sale prices with a compare-at price, and every promotion, get a floor at cost. A promotion brings extra revenue, and never a sale below cost. At our own brands, sale prices work very well.
    • Every price follows your target margin, by channel and by country. If a purchase price rises or an exchange rate moves, the proposal is ready the next morning, not when the quarterly figures come in.

    Lower headcount and costs

    • Nobody updates prices by hand anymore, channel by channel or country by country. Those hours, and the typos that cost margin, go away.
    • No pricing spreadsheet that has to be redone after every exchange rate or purchase price change.
    • You approve changes in one go, and they're live in every market. Adding a country is no extra work for your team.

    Replaces: updating prices by hand and lowering and raising them again for every sale, channel by channel or country by country, and the mistakes that come with it.

    Sale agent

    New

    Ask for the sale you want. The agent sets it up.

    Describe in plain language what you want to clear. The sale agent proposes products, discount and period, and works out how many products stay above your margin floor. You check it and schedule it.

    • Knows what's in your warehouse

      The agent works with the same stock figures as Stock & purchasing: how much stock you hold against your supplier's lead time. What's overstock there is overstock here. Opportunities are ranked by the money tied up in them.

    • A discount that protects your margin

      It compares discounts and picks the one that keeps the most products above your margin floor, never above your maximum discount. New products stay out of the sale by default.

    • Nothing live without you

      The proposal becomes a draft. You schedule it. At the start, prices go down in every market, and at the end back to exactly what they were.

    View Stock & purchasing
    The sale agent in Optivate OS. Example data, not a client's.

    What's in it

    Every feature, and what it earns you.

    Live now

    • Round prices in every market

      €199 becomes £199 and DKK 1,499 instead of a converted amount. More margin per sale and a price that fits your brand. At ETQ and TOV together €150,000 to €250,000 extra margin a year.

    • Compare-at prices and promotions with a floor

      Promotions set correctly in every market at once, and never below cost. No margin lost in a sale.

    • Prices set to your target margin

      When your purchase price or the exchange rate rises, you see which prices need to go up to keep your margin.

    • Groups in one clickNew

      Slow movers, overstock, dead stock, broken size runs and declining sales are ready to go. Or build your own group with rules, or describe it in plain language.

    • A sale agent that makes a proposalNew

      Ask what you want to clear, and the agent proposes products, discount and period. The proposal becomes a draft: nothing goes live until you check and schedule it.

    • Preview by product and marketNew

      Before the start, you see each product's current price, sale price and margin, and how many prices go down in each market.

    • Starts by itself, reverts exactlyNew

      At the start, prices go down in every market and currency, and at the end back to exactly what they were. A price you changed by hand during the sale stays as it is.

    • Margin floor and protectionNew

      Products that would drop below your margin floor, and new products, stay at their price.

    • Compare-at price following the 30-day ruleNew

      The strike-through price is the lowest price of the 30 days before the start, as the EU Omnibus rule requires.

    • Round prices in every market during the sale tooNew

      Every market with a fixed price gets the same round price during the sale that Pricing & margin would set there, not a converted amount.

    • Opportunities from your stockNew

      The sale agent ranks the groups by the money tied up in them, using the coverage and lead times of Stock & purchasing.

    Coming soon

    What's coming soon is included automatically with Complete as soon as it goes live.

    • Results for each sale

      After each sale, you see what sold.

    • Fixed sale price

      Besides a percentage, a fixed sale price per product too, such as “everything for €25”.

    How it works

    Optivate prepares. You approve.

    1. 01

      Connected to your tools

      Your Shopify store, per market. We connect other sales channels on request. During setup we capture your cost prices, target margins and price points per market.

    2. 02

      Worked out overnight

      Optivate works out prices and promotions against your cost price and target margin, by channel and by market, and prepares the proposals.

    3. 03

      You approve

      You see the old and the new price side by side and approve. No price goes live without your approval.

    In practice

    It runs every night, at our own brands.

    At ETQ Amsterdam and TOV Essentials, round prices per market bring in €150,000 to €250,000 extra margin a year together. Both brands sell a lot in pounds, and TOV sells in Denmark with round prices in kroner, not converted amounts.

    All cases
    • TOV Essentials

      Own brand · Shopify · new market

      €1M+

      revenue in Denmark, in the first year

      A new market, and a million in year one.

      Optivate took over the translations, in TOV's own voice, with round prices in kroner instead of converted amounts. In the first year after: over €1 million in revenue in Denmark.

      • Content & translation
      • Pricing & margin

    Price

    From €995 a month, Optivate OS included.

    One fixed monthly price, based on your annual revenue. For comparison: one employee for this work costs ~€5,500 a month all-in.

    Calculate your price

    Pricing & margin with Optivate OS, per month

    Revenue €1–5M
    €995
    Revenue €5–15M
    €2,450
    Revenue €15–50M
    €4,450
    Revenue €50–100M
    €6,950
    €100M+ or several brands
    from €12,500

    Excluding VAT, on an annual contract, plus a one-off setup. Each extra module from +€595.

    Common questions

    What you probably want to know.

    All questions

    Does Optivate change my prices by itself?

    No. Optivate prepares proposals, you approve. Only then is the new price live.

    How do round prices per country work?

    For each market, we capture which price points you use. €199 becomes £199, and in kroner you might pick a price ending in 49 or 99.

    That way every country gets a price that fits its market, not a converted amount. At ETQ and TOV that brings in €150,000 to €250,000 extra margin a year together, and a price that fits a premium brand.

    Does it work for sale prices too?

    Yes. Optivate prepares the compare-at price and the sale price per market, with a floor based on your cost price. You approve. That way you sell more during a promotion, without ever going below cost. At our own brands, sale prices work very well.

    Can a promotion end up below cost?

    No. Every promotion gets a floor based on your cost price. That's why we connect your cost prices during setup.

    I sell in one country. Is this for me?

    Yes, if you want prices to your target margin and promotions with a floor: that's margin you now leave on the table or give away. Round prices per market come in once you add a country.

    Can I run a sale with it too?

    Yes. Choose what you want to clear, such as slow movers or overstock, and a discount. At the start, prices go down in every market and currency, and at the end back to exactly what they were.

    Products that would drop below your margin floor stay at their price. The strike-through price is the lowest of the 30 days before, as the EU Omnibus rule requires.

    Or ask the sale agent for a proposal: it suggests products, discount and period, and you schedule it.

    Do sales work outside Shopify too?

    For now only on Shopify. If you're on another platform, we build sales for your platform first.

    The platform

    The rest of the platform.

    All products

    Finally

    In 30 minutes, you'll know if it's a fit.

    Free, and no sales pitch. Afterwards, you'll know which modules fit and what it costs. If it's not a fit, we'll say so.

    Book a demoOr take the Growth Scan first, ~5 min

    Leave your number. Enrico will call you within one business day to schedule a time. Or send a message