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Own brand · Premium footwear · Shopify
From 40% to 25% returns: what one product photo did
An ETQ loafer came back 4 out of 10 times. Optivate showed it in the morning, with the reason: the color looked different than in the product photo. After color-accurate photos and more detail shots, it now comes back 1 in 4 times.
- Product
- A loafer
- Spotted in
- The morning overview
- Cause
- Color unlike the photo
- Fix
- Color-accurate photos and detail shots
Key results
Key results
- returned, before
- 40%
- returned, before
- 4 in 10 loafers came back
- returned, now
- 25%
- returned, now
- Now 1 in 4
- percentage points fewer returns
- −15
- percentage points fewer returns
- With color-accurate photos and more detail shots
01 · How we spotted it
It was at the top in the morning.
Every morning Optivate shows which products cost money through returns. One morning a loafer was at the top: 40% returned. Of every 10 pairs sold, 4 came back.
Not just the percentage: also the reason customers gave, and an action to fix it.
02 · The cause
The color looked different than in the photo.
The return reasons pointed one way: the color looked different than in the product photo. What customers saw online wasn't what they took out of the box at home.
Optivate put the action right next to it: color-accurate photos and more detail shots.
03 · The fix
Color-accurate photos and more detail shots. Now 1 in 4.
ETQ put color-accurate photos and more detail shots online. After that the loafer came back 1 in 4 times instead of 4 in 10: from 40% to 25% returns.
Every return that doesn't happen saves shipping and handling. And the customer gets what they saw in the photo.
04 · For any brand
Every morning: which products cost money through returns.
This is part of Optivate OS, for every Shopify store. For each product you see the return rate, the reason customers give and an action to fix it.
A size chart that's off, a photo that shows a color wrong, a text that promises something the product doesn't do. It's ready every morning; you decide what to do.
How Optivate OS worksReturns by product, with reason and action, are part of Optivate OS.
Which product costs you money through returns?
In 30 minutes we show how Optivate prepares this every morning for your Shopify store: by product, with the reason and an action. You decide what to do with it.
Brands that work with us
More cases
Read on.
Own brand · Shopify · new market
€1M+
revenue in Denmark, within the first year
A new market, and a million within the first year.
Optivate took over the translations, in TOV's own voice, with round prices in kroner instead of converted amounts. Within the first year after: over €1 million in revenue in Denmark.
- Content & translation
- Pricing & margin
Own brand · Shopify · 12 languages
30 sec
per product translated, was 15 minutes
The complete store in 12 languages, in its own voice.
Products, collections, pages and FAQ. From ~100 hours to ~3 hours per catalog. No agency, no freelancers.
“It used to take weeks to launch a product because we were waiting for translations. Now that happens in a morning.”
Arjan Spakman · ETQ Amsterdam - Content & translation
Own brands · together €35M online, run rate 2026
6 FTE
for €35 million online, annual run rate 2026
Two brands, one operation, 6 FTE.
Profit per channel and country every morning, at ETQ accurate to the cent against Shopify. Stock and purchasing on the same screen. The work others hire a team for, Optivate does overnight.
- Optivate OS
- Stock & purchasing
Own brands · round prices per market
+€150–250k
extra margin a year (estimate), ETQ and TOV combined
€199 becomes £199. Not £169.15.
A round, local price in every market instead of a converted amount. More margin on every order, and the brand looks local in every country.
- Pricing & margin
How it works · Optivate OS
To the cent
against Shopify, every morning by channel and country
How we know every morning what each country earned yesterday.
Which numbers come in every night, how we check them against the source, and what's ready in the morning: profit by channel and country, returns with a reason and an action, and what you approve.
- Optivate OS
How it works · Content & translation
12 languages
updated every night, in the brand's own voice
How we translate 400+ products into 12 languages, and keep them current.
Every night, see what's new or changed. Translate shared texts once. Capture the brand voice once, and every correction by a native speaker becomes a rule.
- Content & translation
How it works · Stock & purchasing
Per variant
the latest safe order date, per location
How we reorder for the Netherlands and our UK warehouse.
Every night, sales and stock per variant and location, against the supplier's lead time. What isn't moving gets an action, and the purchase order is ready for approval.
- Stock & purchasing
Finally
In 30 minutes, you'll know if it's a fit.
You see what Optivate has ready every morning: your profit by country, which product costs money through returns and what to reorder. Afterwards, you'll know which modules fit and what it costs. Free, and if it's not a fit, we'll say so.
Leave your details. Enrico gets in touch within one working day. Or send a message