€35M online, run rate 2026, 6 FTE.Read how
    OptivateAI
    ETQ Amsterdam

    How it works · Optivate OS · Shopify

    How we know every morning what each country earned yesterday.

    Every morning at ETQ we see what each channel and each country earned yesterday. No export, no spreadsheet. This is how it works: what comes in overnight, how it's checked, and what's ready in the morning.

    Brand
    ETQ Amsterdam
    Module
    Optivate OS
    Rhythm
    Updated every night
    Live for you
    Within a week

    01 · How it works

    From yesterday's numbers to your morning overview.

    Optivate does the work overnight. You look in the morning and decide.

    1. 01

      Fetched every night

      Orders and returns from Shopify, ad spend from your ad accounts, your cost prices, and your accounting if it's connected.

    2. 02

      Checked against the source

      During setup we check your historical numbers against the source. At ETQ, revenue matches Shopify to the cent.

    3. 03

      Ready in the morning

      Profit by channel and country, the products that cost you money, and a summary of what stands out.

    4. 04

      You approve

      Actions and what the modules prepare sit in one queue. Nothing goes live without your approval.

    02 · What comes in

    All of yesterday's numbers, side by side.

    Every night Optivate fetches yesterday's numbers. Orders and returns from Shopify. Ad spend per campaign from Meta, Google, TikTok and any other channel you connect. Your cost prices per product. And your accounting, such as Exact Online, if you connect it.

    Then Optivate puts it all side by side. At ETQ, revenue matches Shopify to the cent. During setup we check your historical numbers against the source too, before you start relying on them.

    Other costs, such as shipping or payment costs per order, we connect on request.

    See all integrations

    03 · The morning

    In the morning: what each country earned yesterday.

    By channel and by country you see revenue, ad spend, cost per new customer, margin and profit. Profit is what's left after margin and marketing spend, from your own numbers, not from what a channel attributes to itself. So you decide per country: continue, optimize or scale.

    At the top are the products that cost you money, returns included: with the reason customers give and an action. That's how we spotted a loafer with 40% returns at ETQ.

    Plus a short summary of what stands out. A question about your numbers goes to the assistant, which answers from your own data.

    Marketing by country in Optivate OS. All figures are example figures.

    04 · Who does what

    You decide. Optivate does the number work.

    There's some manual work at the start: connecting and checking your numbers. We help you with that. After that you read the overview in the morning and decide.

    What you do

    • Connect Shopify, your ad accounts and your accounting, once. We help you with that.
    • Keep your cost prices up to date, so the margin is right.
    • Read the overview in the morning.
    • Approve actions, change them or leave them.

    What Optivate does

    • Fetch yesterday's numbers every night and put them side by side.
    • Work out the profit by channel and country.
    • Put the products that cost you money at the top, returns included, with the reason and an action.
    • Put everything that's ready in one queue, for your approval.

    05 · The result

    Two brands, with 6 FTE.

    ETQ Amsterdam and TOV Essentials together do €35M online, annual run rate 2026, with 6 FTE. That's €5.8M per FTE. The system gathers the numbers; we decide.

    And the loafer from the morning overview? After color-accurate photos and more detail shots, it comes back 1 in 4 times instead of 4 in 10: from 40% to 25% returns.

    Read the case: the loafer from 40% to 25% returns
    €35M
    online, annual run rate 2026
    ETQ and TOV combined
    6 FTE
    for both brands
    Optivate does the number work
    €5.8M
    online revenue per FTE (run rate 2026)
    €35M divided by 6 FTE
    40% → 25%
    returns on one loafer
    Spotted in the morning overview

    Profit by channel and country is part of Optivate OS, included with every module.

    What did your best country earn yesterday?

    In 30 minutes we show what that morning overview looks like for your Shopify store. Live within a week; there's some manual work at the start, and we help you with it.

    Book a 30-minute demo

    Brands that work with us

    More cases

    Read on.

    All cases

    Finally

    In 30 minutes, you'll know if it's a fit.

    You see what Optivate has ready every morning: your profit by country, which product costs money through returns and what to reorder. Afterwards, you'll know which modules fit and what it costs. Free, and if it's not a fit, we'll say so.

    Book a demoGet started nowOr take the ROI scan first, ~5 min

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