€35M run rate (2026), 6 FTE.Our story
    OptivateAI
    Afdekzeilwinkel

    Custom work · tarpaulins and shade cloths, NL and DE

    From 2,215 separate product pages to about 250 families.

    Afdekzeilwinkel sells tarpaulins and shade cloths in dozens of sizes and colors, in a Dutch and a German store. We built a PIM that does more than store content: it speeds up the work.

    Items
    2,215
    Families detected
    259
    Stores
    NL (Lightspeed) and DE (Shopify)
    To the German store
    356 products
    The PIM: one family page for 51 items, with the assistant beside it. Example view.

    The problem

    Nearly the same text, sixty times over.

    Picqer held the items, Lightspeed the Dutch store and Shopify the German one. Every product had its own texts for each store, even when it only differed in size or color.

    Titles in Picqer and Lightspeed sometimes contradicted each other, and 356 products were not yet in the German store.

    Families

    Write once, right 51 times.

    The system reads every title and proposes families. PE Standard tarp in 51 sizes and colors becomes one page to manage.

    The template fills in the size and color for each item, so every item keeps its own page in the store. Managed together, published separately.

    Product knowledge

    Product knowledge with a source.

    What a product is, how long it lasts, how you fasten it and what it isn't for: captured in eight fixed topics.

    The AI proposes facts from the existing store text, and every proposal carries a verbatim quote. What can't be backed up doesn't go in.

    AI assistant

    Tell the assistant.

    A fact about the product becomes product knowledge. An instruction about writing becomes a rule, and you see what that rule does first.

    Text proposals arrive as cards: accept, reject or edit. The AI can never publish by itself.

    German for Shopify

    The German store keeps up automatically.

    Translated into German field by field, in the store's own voice and with fixed terms. The Shopify store's filters and product fields are filled correctly straight away.

    When the Dutch text changes, the team sees exactly which German field needs redoing.

    Safe publishing

    So nothing goes wrong.

    • Checks before you look

      Forbidden phrases, numbers without a source and broken variables are caught before a text reaches the team.

    • See first, then publish

      For each item, you see exactly what goes to the store. Publishing everything at once is deliberately not possible.

    • You can always go back

      Before overwriting, the system takes a snapshot of what was live.

    Where we are now

    Roadmap

    In use by the team. The rollout is under way, family by family.

    1. July 2026

      Dutch to German

      The first version: the products from both stores in one place, and translation into German for the Shopify store.

      One place for both stores.

    2. August 2026

      The PIM

      Families, templates per channel and the publishing engine, built the way the team wanted.

      Managing by family instead of by item.

    3. September 2026

      Product knowledge and assistant

      Knowledge with a source, the assistant on every product page and publishing to both stores.

      In use by the team.

    4. Now

      Rollout

      Families are being bundled and filled. The first publications to the stores are ready.

      Next: live, family by family.

    Sound familiar?

    How many of your product texts are actually almost the same?

    Many online stores manage every size and color as a separate product. Book an intro call and hear in 30 minutes where your time goes, and what we can build for it.

    Book an intro call

    More cases

    Read on.

    All cases