One dashboard. Five channels. 50+ clients.
How a digital agency with 50+ clients used to click through 6 platforms every morning, until we built a dashboard that automatically surfaces the real issues.
The dashboard where the team starts the morning. No opening 6 platforms, just one view with today's real issues.
Half a day gone before the real work started.
050 media is a growth agency in Groningen managing 30+ e-commerce and lead-gen clients across six channels: Shopify, Google Ads, Meta Ads, Klaviyo, organic search and Analytics. Per client, that means checking around five platforms before you know whether action is needed.
At 50+ clients, a daily 'client review' emerged that ate up half a day. And then nothing had been done yet. Worse: at that pace, real signals stayed under the radar until a client brought them up. The team wanted to move from reactive to proactive, but the tooling for it didn't exist.
One place for all clients, all channels.
The dashboard syncs data nightly from six platforms: Shopify, Google Ads, Meta Ads, Klaviyo, Search Console and Google Analytics 4. In the morning, the team member sees for each client a 'today's to-do': a list of issues that need real attention.
No more opening six browser tabs, no more 30 minutes searching before you know what to do today. The system has already done the work.
The 'today's to-do' per client. Automatically generated by rules that run nightly over the numbers.
Eight rules live. Thirty-seven on the roadmap.
A rules engine looks at each client's numbers every night. Eight rules are live in production: weekly revenue drop, declining AOV, elevated refund rate, inventory risk, margin erosion, product concentration, repeat buyers down, monthly target unreachable.
Each rule has an adjustable threshold per client. What's a red flag for one is normal for another. And every trigger comes with a quantified impact: '€27,000 less monthly revenue if the trend continues' reads better than '5.3% drop'.
Rules engine settings per client. Thresholds, severity, and which rules are active.
Monthly report: from 2 hours of manual work to one click.
Previously, a monthly report for one client took 2 hours: gather data from six platforms, paste into Word, screenshot the charts, format, export to PDF, email.
Now: one click, 30 seconds, clean PDF in the mail. Cover page, summary, numbers per channel, and the three most important actions for the coming period.
Monthly report PDF as the team auto-generates them for clients.
Per team member: 2 hours back per day, the dashboard is running, team can grow without growing along.
Client round per team member, per day.
Monthly report per client. Polished PDF, one click.
Comfortably 50+ clients with 15+ team members. The team doesn't grow with the client base.
Roadmap
The dashboard grows every month. Eight rules live, 37 on the roadmap, plus expansions in cross-channel intelligence, B2B templates, and AI traffic as its own channel.
37 new rules in 6 categories. From margin erosion to per-channel inventory risk.
MER, CAC vs AOV, paid vs organic. Signals that look across channels.
Leads as primary metric, lead-gen specific rules alongside e-com.
ChatGPT, Perplexity and other AI sources as their own channel in the dashboard. Which clients are already being found, which are not yet.
→ Live Q2 2026.
→ Q3 2026 in test.
→ Q3 2026 in build.
→ Q4 2026 launch.
37 new rules in 6 categories. From margin erosion to per-channel inventory risk.
→ Live Q2 2026.
MER, CAC vs AOV, paid vs organic. Signals that look across channels.
→ Q3 2026 in test.
Leads as primary metric, lead-gen specific rules alongside e-com.
→ Q3 2026 in build.
ChatGPT, Perplexity and other AI sources as their own channel in the dashboard. Which clients are already being found, which are not yet.
→ Q4 2026 launch.
My team used to start every morning with half a day of eyeballing dashboards. Now we instantly see which clients need attention and can get to the work our clients actually hire us for.
What 050 media built in a few months, we can build in your operation too.
Also clicking through dashboards every morning before you know what's going on?
050 media reclaimed 2 hours per team member per day with the dashboard. What is your team doing manually that a system could take over?
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